Strategic Management: An Integrated Approach: Theory and Cases, 14/e (AE-Paperback)
暫譯: 戰略管理：綜合方法：理論與案例，第14版 (AE-平裝本)

Charles W. L. Hill , Melissa A. Schilling

Strategic Management: An Integrated Approach: Theory and Cases, 14/e (AE-Paperback)
  • 出版商: Cengage Learning
  • 出版日期: 2024-04-01
  • 售價: $1,580
  • 貴賓價: 9.8 折 $1,548
  • 語言: 英文
  • 頁數: 720
  • ISBN: 9815160672
  • ISBN-13: 9789815160673

    • 下單後立即進貨 (約5~7天)

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商品描述

This comprehensive and engaging text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Charles Hill and Melissa Schilling integrate cutting-edge research on topics including competitive advantage, corporate governance, diversification, strategic leadership, technology and innovation, and corporate social responsibility through both theory and case studies. Based on real-world practices and current thinking in the field, the 14th edition features an increased emphasis on the changing global economy and its role in strategic management. The appendix walks students through the case-analysis process, and explains key ratios that managers use to compare the performance of firms. The high-quality case study program contains 31 cases covering small, medium, and large companies from a large range of industries and nations. Featured cases in this edition include Tesla Motors, Alibaba, Google, Microsoft, Boeing, Ikea, Zeta Energy, and many others. When paired with this student-centric text, the MindTap learning solution will prepare the next generation of strategic leaders.

商品描述(中文翻譯)

這本全面且引人入勝的教材透過最新的學術研究和實務應用，呈現了戰略管理的複雜性。備受尊敬的作者查爾斯·希爾（Charles Hill）和梅莉莎·希林（Melissa Schilling）整合了有關競爭優勢、公司治理、多元化、戰略領導、技術與創新以及企業社會責任等主題的前沿研究，並透過理論和案例研究進行探討。根據現實世界的實踐和該領域的當前思維，第14版更加強調了不斷變化的全球經濟及其在戰略管理中的角色。附錄引導學生了解案例分析過程，並解釋管理者用來比較公司績效的關鍵比率。高品質的案例研究計劃包含31個案例，涵蓋來自各行各業和國家的小型、中型和大型公司。本版中所特別介紹的案例包括特斯拉（Tesla Motors）、阿里巴巴（Alibaba）、谷歌（Google）、微軟（Microsoft）、波音（Boeing）、宜家（Ikea）、Zeta Energy等多家公司。結合這本以學生為中心的教材，MindTap學習解決方案將為下一代戰略領導者做好準備。

作者簡介

作者：Charles W. L. Hill
現職：University of Washington-Foster School of Business

作者：Melissa A. Schilling
現職：New York University-Stern School of Business

作者簡介(中文翻譯)

作者：查爾斯·W·L·希爾
現職：華盛頓大學福斯特商學院

作者：梅利莎·A·希林
現職：紐約大學斯特恩商學院

目錄大綱

PART I: INTRODUCTION TO STRATEGIC MANAGEMENT
Ch 1 Strategic Leadership: Managing the Strategy-Making Process for Competitive Analysis

PART II: EXTERNAL AND INTERNAL ANALYSIS
Ch 2 External Analysis: The Identification of Opportunities and Threats
Ch 3 Internal Analysis: Resources and Competitive Advantage

PART III: STRATEGIES
Ch 4 Business-Level Strategy
Ch 5 Building Competitive Advantage and Executing Business-Level Strategy Through Functional Strategy
Ch 6 Business-Level Strategy and the Industry Environment
Ch 7 Strategy and Technology
Ch 8 Strategy in the Global Environment
Ch 9 Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing
Ch10 Corporate-Level Strategy: Related and Unrelated Diversification

PART IV: IMPLEMENTING STRATEGY
Ch11 Corporate Governance, Social Responsibility and Ethics
Ch12 Implementing Strategy Through Organization

PART V: Cases in Strategic Management

目錄大綱(中文翻譯)

PART I: INTRODUCTION TO STRATEGIC MANAGEMENT

Ch 1 Strategic Leadership: Managing the Strategy-Making Process for Competitive Analysis



PART II: EXTERNAL AND INTERNAL ANALYSIS

Ch 2 External Analysis: The Identification of Opportunities and Threats

Ch 3 Internal Analysis: Resources and Competitive Advantage



PART III: STRATEGIES

Ch 4 Business-Level Strategy

Ch 5 Building Competitive Advantage and Executing Business-Level Strategy Through Functional Strategy

Ch 6 Business-Level Strategy and the Industry Environment

Ch 7 Strategy and Technology

Ch 8 Strategy in the Global Environment

Ch 9 Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing

Ch10 Corporate-Level Strategy: Related and Unrelated Diversification



PART IV: IMPLEMENTING STRATEGY

Ch11 Corporate Governance, Social Responsibility and Ethics

Ch12 Implementing Strategy Through Organization



PART V: Cases in Strategic Management

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