Concepts of Corporate Governance and Public Governance: Building Identity, Brand, Image and Reputation in the Digital Era
暫譯: 企業治理與公共治理概念：在數位時代建立身份、品牌、形象與聲譽

Zalfa Laili Hamzah is an Associate Professor attached to the Department of Management and Marketing, Faculty of Business & Economics, Universiti Malaya. Her research interests encompass corporate branding / brand management including product, services, employer and social media branding), corporate identity, image and reputation, leadership as well as consumer behaviour/psychology. Her current research focuses on the impacts of good governance practices on financial and image performance in the malaysian public sector and developing a framework and profiling employees mental health, workplace, wellbeing and its impact on employer brand performance in Malaysia. Her scholarly contributions have been published in books, book chapters and esteemed journals including Journal of Business Research, Journal of Brand Management, Journal of Interactive Marketing, Journal of Research in Interactive Marketing, Online Information Review, International Journal of Bank Marketing, Journal of Consumer Behaviour, Journal of Consumer Marketing, Management Review Quarterly and International Journal of Internet Marketing and Advertising and International Journal of Technology Marketing and International Management Review Quarterly.

Noor Adwa is an Associate Professor who serves as a Head of Department at the Department of Accounting, Faculty of Business and Economics, Universiti Malaya. Her research interests are on the convergence of auditing, governance, the effectiveness of audit committees and other boards, internal audit effectiveness, external audit regulation, audit quality, auditor reporting, governance, and sustainability and reporting and employs both qualitative (interviews) and quantitative (archives and surveys) research methods and multiple theoretical lenses (institutional, legitimacy, power, attribution and agency). Her current research focuses on the impacts of good governance practices on financial and image performance in the Malaysian public sector. She has published a number of articles of peer-reviewed research and co-authored a book and book chapters.

Maria Mohd Ismail is a Senior Lecturer at the Department of Political Science, Public Administration and Development Studies, Faculty of Business and Economics, Universiti Malaya (formerly known as University of Malaya), Kuala Lumpur, Malaysia. Maria teaches several courses on Leadership and Public Management and Management Theory and Practice for postgraduate studies while Industrial Relations and Organizational Behaviour for undergraduate studies. Her current research looks at the Governance Of The Water Sector And The implications on Service Delivery in Malaysia.

Zalfa Laili Hamzah 是馬來亞大學商業與經濟學院管理與行銷系的副教授。她的研究興趣包括企業品牌/品牌管理（包括產品、服務、雇主和社交媒體品牌）、企業識別、形象與聲譽、領導力以及消費者行為/心理學。她目前的研究專注於良好治理實踐對馬來西亞公共部門財務和形象表現的影響，以及建立一個框架來分析員工的心理健康、工作場所的福祉及其對馬來西亞雇主品牌表現的影響。她的學術貢獻已發表於多本書籍、書章及多個知名期刊，包括《商業研究期刊》、《品牌管理期刊》、《互動行銷期刊》、《互動行銷研究期刊》、《線上資訊評論》、《國際銀行行銷期刊》、《消費者行為期刊》、《消費者行銷期刊》、《管理評論季刊》及《國際網路行銷與廣告期刊》、《國際科技行銷期刊》和《國際管理評論季刊》。

Noor Adwa 是馬來亞大學商業與經濟學院會計系的副教授及系主任。她的研究興趣集中於審計、治理、審計委員會及其他董事會的有效性、內部審計的有效性、外部審計的規範、審計質量、審計報告、治理及可持續性與報告，並採用定性（訪談）和定量（檔案和調查）研究方法以及多種理論視角（制度、合法性、權力、歸因和代理）。她目前的研究專注於良好治理實踐對馬來西亞公共部門財務和形象表現的影響。她已發表多篇經過同行評審的研究文章，並共同撰寫了一本書及書章。

Maria Mohd Ismail 是馬來亞大學（前稱馬來亞大學）商業與經濟學院政治學、公共行政與發展研究系的高級講師。Maria 教授多門研究生課程，包括領導力與公共管理及管理理論與實務，同時也教授本科生的工業關係與組織行為課程。她目前的研究關注於水資源部門的治理及其對馬來西亞服務交付的影響。