Resilience in the Hospitality and Travel Industry in Africa
暫譯: 非洲旅宿與旅遊產業的韌性

Chihwai, Peter

  • 出版商: Springer
  • 出版日期: 2026-01-07
  • 售價: $7,990
  • 貴賓價: 9.8$7,830
  • 語言: 英文
  • 頁數: 331
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 9819532094
  • ISBN-13: 9789819532094
  • 相關分類: 管理與領導 Management-leadership
  • 海外代購書籍(需單獨結帳)

相關主題

商品描述

作者簡介

Dr. Peter Chihwai is an Adjunct Professor with the Vaal University of Technology, specializing in Tourism and Integrated Communication and a Research Associate with Walter Sisulu University. He has authored and edited books with Springer and Lambert Academic Publishers, including "Covid-19 Impact on Tourism Performance in Africa" and "Tourism Marketing and Management." His work includes peer-reviewed journal articles and book chapters. With extensive experience in marketing, management, and communication, Dr. Chihwai has also lectured and trained in various fields, including public relations and journalism. He holds a Master of Commerce in Marketing Strategy and a Doctor of Business Administration. He is an active member of professional institutes and an assessor for several Sectoral Education and Training Authorities (SETAs).

作者簡介(中文翻譯)

彼得·志懷博士是瓦爾科技大學的兼任教授,專注於旅遊與整合傳播,並擔任沃爾特·西蘇魯大學的研究助理。他曾與Springer和Lambert Academic Publishers合作撰寫和編輯書籍,包括《Covid-19對非洲旅遊表現的影響》和《旅遊行銷與管理》。他的研究成果包括經過同行評審的期刊文章和書籍章節。志懷博士在行銷、管理和傳播方面擁有豐富的經驗,並在公共關係和新聞學等多個領域進行過講授和培訓。他擁有行銷策略碩士學位和工商管理博士學位。他是多個專業機構的活躍成員,並擔任多個行業教育與訓練機構(SETAs)的評估員。

類似商品