Semiotics of the Image: A Study of the Form of Meaning in Media Spectacles
暫譯: 影像的符號學：媒體盛事中意義形式的研究

Hu Yirong is a professor at the College of Literature and Journalism, Sichuan University, and a director of the Institute of Semiotics and Media Studies (ISMS). He serves as the executive vice president of the Chinese Association for Semiotics and Cultural Communication and as editor-in-chief of the journal Signs & Media, the Chinese Semiotics Series, and the Communication Semiotics Translation Series. His main academic interests are in semiotics, cross-cultural communication, and brand strategy. He has been a visiting researcher at the Department of Language and Literature, Lund University, Sweden. Additionally, he helped to organize and chaired a roundtable at the 15th World Congress of Semiotics. He has published eight monographs, including Media Semiotics, Cultural Communication Semiotics, and a Dictionary of Semiotics and Media Studies, and has authored over 60 research papers in the field.

胡怡榮是四川大學文學與新聞學院的教授，並擔任符號學與媒體研究所（ISMS）的所長。他是中國符號學與文化傳播協會的執行副會長，以及期刊《符號與媒體》、《中國符號學系列》和《傳播符號學翻譯系列》的主編。他的主要學術興趣包括符號學、跨文化傳播和品牌策略。他曾在瑞典隆德大學語言與文學系擔任訪問研究員。此外，他協助組織並主持了第十五屆世界符號學大會的圓桌會議。他已出版八部專著，包括《媒體符號學》、《文化傳播符號學》和《符號學與媒體研究詞典》，並在該領域發表了超過60篇研究論文。