Generative AI for a Net-Zero Economy: Managing Climate Change and Business Innovation in the Digital Era
暫譯: 為淨零經濟而生的生成式AI：在數位時代管理氣候變遷與商業創新

Subhra R Mondal (Academician, Researcher, Author, and Writer) is a researcher in the Marketing Department of Southstar Management Institute at Duy Tan University. She received her PhD from the management faculty at IBCS, SoA University. Her research interests concern brand management, brand equity with innovative tools, smart tourism, destination marketing, social media marketing, AI & Web 5.0 & digital recruitment. She has published around 10 Web of Science and 30+ Scopus-indexed research papers. She also edited 4 books with Springer Palgrave and IGI publications on digital entertainment, HR analytics, content marketing, Sustainable Development Goals and digital enterprises. She has 15+ years of experience in research and teaching. She is associated with different collaborative projects with European and Vietnamese organizations.

Lukas Vartiak works at the Faculty of Social and Economic Sciences of Comenius University in Bratislava as an assistant/associate professor in the position of a study programme co-guarantor. Since his doctoral studies, he has been devoted to the issues of corporate social responsibility, business ethics, Business Excellence, and marketing. As a co-researcher, he has worked on several completed research projects and has been responsible for the VEGA project since 2024. In addition, he acts as a member of the editorial board of several domestic and foreign scientific journals.

Subhankar Das is a senior researcher and associate professor at Duy Tan University (495th Position in QS ranking 2024) with 15+ years of collective experience in academia and research, helping students of Indian, African, and ASEAN universities excel. Over the years, his solo and collaborated projects at Duy Tan have garnered recognition from various government agencies. He has worked on 1 Government sponsored project as a PI. He has published in 12 Web of Science (SSCI, SCI, SCIE, ESCI) and 56 Scopus Elsevier, Emerald, Taylor, and Francis journals in the metaverse, marketing management, waste management, AI, digitalisation, blockchain, and analytics. He served as editor and author of 7 Scopus-indexed books with 26 book chapters published by reputed publishers like Springer, Elsevier, Palgrave, CRC, and IGI. He is a reviewer board member of journals like JHTT (Emerald), JHTE, and IJHCI (T&F). He also acts as PhD supervisor/co-supervisor for three universities in Italy, Poland, and Kenya.

Subhra R Mondal（學者、研究員、作者及作家）是越南大學南星管理學院市場營銷系的研究員。她在索非亞大學的IBCS管理學院獲得博士學位。她的研究興趣包括品牌管理、品牌價值與創新工具、智慧旅遊、目的地行銷、社交媒體行銷、人工智慧與Web 5.0及數位招聘。她已發表約10篇Web of Science和30篇以上的Scopus索引研究論文。她還編輯了4本由Springer Palgrave和IGI出版的書籍，主題涵蓋數位娛樂、人力資源分析、內容行銷、可持續發展目標及數位企業。她在研究和教學方面擁有超過15年的經驗，並與歐洲和越南的多個合作項目有關聯。

Lukas Vartiak在布拉提斯拉瓦的科門紐斯大學社會與經濟科學院擔任助理/副教授，並擔任學習計劃的共同保證人。自博士學習以來，他一直專注於企業社會責任、商業倫理、商業卓越及行銷等議題。作為共同研究者，他參與了多個已完成的研究項目，自2024年以來負責VEGA項目。此外，他還擔任多本國內外科學期刊的編輯委員會成員。

Subhankar Das是越南大學南星的高級研究員及副教授（2024年QS排名第495位），擁有超過15年的學術和研究經驗，幫助印度、非洲及東南亞大學的學生取得優異成績。多年來，他在南星的個人及合作項目獲得了各政府機構的認可。他作為主要研究者參與了一個政府資助的項目。他在12本Web of Science（SSCI、SCI、SCIE、ESCI）及56本Scopus的Elsevier、Emerald、Taylor和Francis期刊上發表了有關元宇宙、行銷管理、廢物管理、人工智慧、數位化、區塊鏈及分析的論文。他擔任了7本Scopus索引書籍的編輯和作者，並出版了26章由知名出版商如Springer、Elsevier、Palgrave、CRC和IGI出版的書籍。他還是JHTT（Emerald）、JHTE及IJHCI（T&F）等期刊的審稿委員會成員。此外，他還擔任意大利、波蘭和肯尼亞三所大學的博士生導師/共同導師。