Generative AI for Advertisement

Kumar, Rakesh

  • 出版商: Independently Published
  • 出版日期: 2024-05-09
  • 售價: $1,320
  • 貴賓價: 9.5$1,254
  • 語言: 英文
  • 頁數: 226
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 9798325260438
  • ISBN-13: 9798325260438
  • 相關分類: 人工智慧
  • 海外代購書籍(需單獨結帳)

相關主題

商品描述

Welcome to the world of "Generative AI for Advertisement," where the fusion of cutting-edge technology and creative ingenuity revolutionizes the landscape of advertising. In today's digitally-driven era, where consumers are inundated with an abundance of content, advertisers face the formidable challenge of capturing and retaining audience attention amidst the noise. Enter generative artificial intelligence (AI), a transformative force that empowers advertisers to craft dynamic, personalized, and captivating advertisements that resonate with their target audience like never before.

This book serves as your comprehensive guide to understanding and harnessing the power of generative AI in the realm of advertisement. From the fundamentals of generative AI techniques to their real-world applications across various industries, each chapter offers invaluable insights and practical knowledge to elevate your advertising strategies to new heights.

Explore the evolution of advertising methodologies, from traditional approaches to the paradigm shift towards digital advertising, and discover how generative AI is poised to redefine the advertising landscape. Delve into the role of AI in modern advertisement, uncovering its ability to analyze vast amounts of data, predict consumer preferences, and generate compelling ad content tailored to individual interests and behaviors.

Discover the myriad applications of generative AI across different advertising mediums, including text, images, videos, and dynamic ad creation, and learn how personalized advertisement strategies can drive higher engagement, conversion rates, and brand loyalty. Navigate the ethical considerations inherent in AI-driven advertisement, from privacy concerns to bias and fairness, and gain valuable insights into best practices and emerging technologies shaping the future of advertising.

Whether you're a seasoned advertising professional seeking to stay ahead of the curve or an aspiring marketer eager to unlock the potential of generative AI, this book equips you with the knowledge and tools to thrive in an ever-evolving advertising landscape. Join us on a journey of exploration and innovation as we unveil the transformative capabilities of generative AI for advertisement and pave the way for a future where creativity knows no bounds.

商品描述(中文翻譯)

歡迎來到「廣告的生成式人工智慧」世界,在這裡,尖端科技與創意才華的融合徹底改變了廣告的面貌。在當今這個數位驅動的時代,消費者面對著大量的內容,廣告商面臨著在噪音中捕捉和保持觀眾注意力的艱巨挑戰。生成式人工智慧(AI)應運而生,成為一股變革力量,使廣告商能夠創造出動態、個性化且引人入勝的廣告,與目標受眾產生前所未有的共鳴。

本書是您理解和利用生成式AI在廣告領域中力量的全面指南。從生成式AI技術的基本原理到其在各行各業的實際應用,每一章都提供了寶貴的見解和實用知識,幫助您將廣告策略提升到新的高度。

探索廣告方法的演變,從傳統方法到數位廣告的範式轉變,並發現生成式AI如何重新定義廣告的格局。深入了解AI在現代廣告中的角色,揭示其分析大量數據、預測消費者偏好以及生成針對個別興趣和行為的引人注目的廣告內容的能力。

發現生成式AI在不同廣告媒介中的多種應用,包括文本、圖像、視頻和動態廣告創建,並了解個性化廣告策略如何推動更高的參與度、轉換率和品牌忠誠度。探討AI驅動廣告中固有的倫理考量,從隱私問題到偏見和公平性,並獲得有關最佳實踐和新興技術的寶貴見解,這些技術正在塑造廣告的未來。

無論您是希望保持領先的資深廣告專業人士,還是渴望解鎖生成式AI潛力的有志行銷人員,本書都將為您提供在不斷演變的廣告環境中茁壯成長所需的知識和工具。加入我們的探索與創新之旅,揭示生成式AI在廣告中的變革能力,為創意無界限的未來鋪平道路。