Cases in E-Commerce

Jeffrey Rayport

Cases in E-Commerce
  • 出版商: McGraw-Hill Education
  • 出版日期: 2001-06-01
  • 售價: $900
  • 貴賓價: 9.5 折 $855
  • 語言: 英文
  • 頁數: 800
  • 裝訂: Hardcover
  • ISBN: 0071124128
  • ISBN-13: 9780071124126
  • 相關分類: 電子商務 E-commerce

    • 已絕版

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商品描述

This work includes 37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the e-commerce textbook written by the authors.

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