The Chinese Tao of Business: The Logic of Successful Business Strategy
暫譯: 商業的中國道：成功商業策略的邏輯

Haley, George T., Haley, Usha C. V., Tan, Chinhwee

The Chinese Tao of Business: The Logic of Successful Business Strategy
  • 出版商: Wiley
  • 出版日期: 2004-10-07
  • 售價: $1,260
  • 貴賓價: 9.5 折 $1,197
  • 語言: 英文
  • 頁數: 329
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 0470820594
  • ISBN-13: 9780470820599
  • 相關分類: 管理與領導 Management-leadership

    • 海外代購書籍(需單獨結帳)

相關主題

商品描述

How can managers discover, develop and implement successful business strategies for China and our global economy? Drawing on in-depth research with top executives of successful Chinese and Western companies, this book provides a road map for profitable business strategies in our interconnected economy. In the process, the authors describe and examine both Chinese and Western strategic management, their weaknesses and strengths. Starting with an analysis of the historical, cultural and legal antecedents of Chinese strategy, the authors identify potential for synergy and dominance between companies from Western, industrialized economies and Chinese companies. The book closes with recommendations on how the managements of non-Chinese companies, now pouring into China, can most effectively compete and interact with Chinese businesspersons and governments.

The Chinese Tao of Business offers guidance to compete successfully against local companies and in foreign markets through:

  • Unique insights into Chinese bus iness strategy, including its origins and influencing factors;
  • Insightful perspectives on the evolution of China's market and business environments;
  • Incisive analysis of Eastern and Western strategic decision-making styles and how they differ;
  • Cogent identification of hidden and overt threats, pitfalls and opportunities that Western companies face in China and how to plan for them;
  • Effective direction through an Adaptive-Action Road Map (ARM) for successful business strategies in China and the global economy.

商品描述(中文翻譯)

如何讓管理者發現、發展並實施成功的商業策略以應對中國及全球經濟？本書基於對成功的中國和西方公司的高層主管進行的深入研究，提供了一個在我們互聯互通的經濟中獲利的商業策略路線圖。在此過程中，作者描述並檢視了中國和西方的戰略管理，及其優缺點。作者首先分析了中國戰略的歷史、文化和法律背景，並識別出來自西方工業化經濟體與中國公司之間的協同和主導潛力。本書最後提出建議，幫助非中國公司的管理層在進入中國時，如何最有效地與中國商業人士和政府競爭和互動。

《中國商業的道》提供了在當地公司和外國市場中成功競爭的指導，具體包括：
- 對中國商業策略的獨特見解，包括其起源和影響因素；
- 對中國市場和商業環境演變的深刻觀察；
- 對東西方戰略決策風格的精闢分析及其差異；
- 清晰識別西方公司在中國面臨的隱性和顯性威脅、陷阱和機會，以及如何為之規劃；
- 通過適應性行動路線圖（Adaptive-Action Road Map, ARM）提供有效的指導，以制定在中國及全球經濟中成功的商業策略。

作者簡介

George T. Haley (PhD, University of Texas at Austin) is Professor of Marketing and International Business at the University of New Haven in the USA. Active in managerial development, he is a public speaker and consultant for corporate executives and government policy-makers worldwide, offering his expertise on Asian and other emerging economies, technology management and B2B marketing. An award-winning author, he has published more than 90 books, journals articles and research papers and can be contacted at gthaley@asia-pacific.com or tel/fax 212-208-2468.

Usha C. V. Haley (PhD, New York University) is Professor of Management at the University of New Haven in the USA . She consults on strategic management and foreign direct investment with several corporations worldwide, and her research has been profiled extensively in the major business media such as the Wall Street Journal and the Economist. She has published more than 90 journal and research articles and 6 books on international and Asian business issues. She can be contacted at uhaley@asia-pacific.com or tel/fax 212-208-2468.

Chin Tiong Tan (PhD, Pennsylvania State University) is the Provost of Singapore Management University in Singapore. A business advisor and consultant, and active in management development, Professor Tan has worked with companies like Singapore Airlines, Standard Chartered Bank, Swiss Bank Corporation, Inchcape, and Motorola. He is on the Board of Directors of several listed companies and has published more than 60 journal papers and co-authored many books.

作者簡介(中文翻譯)

喬治·T·哈利 (George T. Haley)（德克薩斯大學奧斯汀分校博士）是美國新哈芬大學的行銷與國際商務教授。他積極參與管理發展，並擔任全球企業高管和政府政策制定者的公共演講者和顧問，提供有關亞洲及其他新興經濟體、技術管理和B2B行銷的專業知識。作為一位獲獎作者，他已出版超過90本書籍、期刊文章和研究論文，聯絡方式為gthaley@asia-pacific.com或電話/傳真212-208-2468。

烏莎·C·V·哈利 (Usha C. V. Haley)（紐約大學博士）是美國新哈芬大學的管理學教授。她為多家全球企業提供有關戰略管理和外國直接投資的顧問服務，她的研究在《華爾街日報》和《經濟學人》等主要商業媒體上得到了廣泛報導。她已發表超過90篇期刊和研究文章，以及6本有關國際和亞洲商業議題的書籍。聯絡方式為uhaley@asia-pacific.com或電話/傳真212-208-2468。

陳忠彥 (Chin Tiong Tan)（賓夕法尼亞州立大學博士）是新加坡管理大學的教務長。作為商業顧問和顧問，並積極參與管理發展，陳教授曾與新加坡航空、渣打銀行、瑞士銀行、英喬普和摩托羅拉等公司合作。他是多家上市公司的董事會成員，已發表超過60篇期刊論文並共同撰寫多本書籍。

類似商品