Small Business Web Sites Made Easy (Paperback)

Steven Holzner

  • 出版商: McGraw-Hill Education
  • 出版日期: 2009-03-01
  • 售價: $1,080
  • 貴賓價: 9.5$1,026
  • 語言: 英文
  • 頁數: 272
  • 裝訂: Paperback
  • ISBN: 0071614818
  • ISBN-13: 9780071614818
  • 已絕版

商品描述

Bring in more customers with your own web site!

Take your business online and start generating additional revenue with help from this highly visual, easy-to-follow guide. Small Business Web Sites Made Easy shows you how to use HTML, CSS, JavaScript, PHP, and other tools to create a compelling site that's functional, flexible, secure, and ready for commercial transactions. The book also covers the fundamentals of web-based marketing, including search engine optimization and pay-per-click advertising. Now you can establish a solid online presence without the expense of hiring a designer!

  • Learn essential HTML skills
  • Plan your site architecture
  • Add style to your web site using Cascading Style Sheets (CSS)
  • Make your pages come alive with JavaScript elements
  • Increase leads, conversions, and sales using search engine optimization (SEO)
  • Set up pay-per-click advertising, including Google AdWords
  • Track metrics with hit meters
  • Market your site on Facebook
  • Create a shopping cart and enable credit card transactions