Web Marketing For Dummies

Jan Zimmerman

  • 出版商: Hungry Minds
  • 出版日期: 2007-01-10
  • 售價: $960
  • 貴賓價: 9.5$912
  • 語言: 英文
  • 頁數: 408
  • 裝訂: Paperback
  • ISBN: 0470049820
  • ISBN-13: 9780470049822
  • 相關分類: 行銷/網路行銷 Marketing

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Description

Claim your space in the online marketplace!

Develop a plan, build a marketing-effective site, and create word-of-Web campaigns

Launching a Web site for your product or service does not automatically ensure sales success. This book provides the know-how for creating a solid Web marketing plan, including how to build a site that draws and keeps visitors. Then add proven strategies like search engine optimization and link campaigns, and measure your results. Successful Web marketing techniques - all within your budget

Discover how to

  • Make your site search engine friendly
  • Close a sale on your site
  • Drive traffic to your site
  • Create an online marketing plan
  • Take advantage of guerilla marketing
  • Maximize your marketing dollars

 

Table of Contents
Introduction.

Part I: Getting Going with Online Marketing.

Chapter 1: Taking Your Marketing to the Web.

Chapter 2: Planning for Web Marketing.

Chapter 3: Taking the First Steps to Your Online Presence.

Part II: Building a Marketing-Effective Web Site.

Chapter 4: Producing a Successful Business Web Site.

Chapter 5: Creating a Marketing-Effective Storefront.

Chapter 6: Pulling Repeat Visitors with Onsite Marketing Techniques.

Part III: Exploring Online Marketing Basics.

Chapter 7: Marketing with Online Buzz.

Chapter 8: The Art of E-Mail Marketing.

Chapter 9: Staying Ahead of the Online Marketing Wave.

Chapter 10: Mastering the Secrets of Search Engines.

Part IV: Spending Online Marketing Dollars.

Chapter 11: Marketing with Pay Per Click Ads.

Chapter 12: Marketing with Paid Online Advertising.

Chapter 13: Capturing Customers with New Technology.

Part V: Maximizing Your Web Success.

Chapter 14: Improving Results with Web Analytics.

Chapter 15: Staying Out of Legal Trouble.

Chapter 16: The Keys to Maintaining Your Web Presence.

Part VI: The Part of Tens.

Chapter 17: Ten Free Ways to Market Your Web Site.

Chapter 18: Ten Most Common Mistakes of Web Marketing.

Chapter 19: Ten Tips for Tired Sites.

Index.