The Handbook of Global User Research (Paperback)

Robert Schumacher

商品描述

User research is global - yet despite its pervasiveness, practitioners are not all well equipped to work globally. What may have worked in Nigeria may not be accepted in Russia, may be done differently in Brazil, may partly work in China, and may completely fail in Kuwait. And what often goes less noticed, but can be equally vexing are technical, logistical and planning issues such as hiring qualified translators, payment procedures, travel issues, setting up facilities and finding test participants.

The Handbook of Global User Research is the first book to focus on global user research. The book collects insight from UX professionals from nine countries and, following a typical project timeline, presents practical insights into the preparation, fieldwork, analysis and reporting, and overall project management for global user research projects. Any user experience professional that works on global projects -- including those new to the field, UX veterans who need information on this expanding aspect of user research, and students -- will need this book to do their job effectively.

 



*Presents the definitive collection of hard won lessons from user research professionals around the world *Includes real-world examples of global user research challenges and provides approaches to these issues *Contains anecdotes and hard-won from the field that illustrate actionable tactics for practitioners

商品描述(中文翻譯)

使用者研究是全球性的,然而儘管其普及性,從業者並不都具備在全球工作的良好能力。在尼日利亞行得通的方法在俄羅斯可能不被接受,在巴西可能有所不同,在中國可能部分有效,在科威特可能完全失敗。而往往被忽視的技術、後勤和計劃問題,如聘請合格的翻譯人員、支付程序、旅行問題、設置設施和尋找測試參與者,也可能同樣令人困擾。

《全球使用者研究手冊》是第一本專注於全球使用者研究的書籍。該書匯集了來自九個國家的使用者體驗專業人士的見解,並按照典型的項目時間表,提供了關於全球使用者研究項目的準備、實地工作、分析和報告以及整體項目管理的實用見解。任何從事全球項目的使用者體驗專業人士,包括新手、需要關於這一擴展方面的使用者研究信息的經驗豐富的使用者體驗專業人士以及學生,都需要這本書來有效地完成他們的工作。

* 提供了來自世界各地使用者研究專業人士的寶貴經驗教訓的權威收集
* 包含了全球使用者研究挑戰的實際案例,並提供了應對這些問題的方法
* 包含了來自實地的軼事和寶貴經驗,以示範從業者可行的策略