Global UX: Design and Research in a Connected World (Paperback)

Protocols exist in the field of user experience, but in light of the challenges faced by globalization, you must now incorporate new methodologies and best practices to analyze, test, design, and evaluate products that take into account a multinational user base. Current UX books and resources don't focus on the unique challenges of creating usable, well-designed products and services in light of varying cultures, technology, and breadth of audience. Challenges you may face on a daily level include: Policies, practices and behavior in multinational organizations; Cross-cultural distributed team issues; Multi-national corporations working across national boundaries and across cultures (both national and corporate); Global standards and national regulations; Accessibility for a global audience, including disabilities; and much more.

With Global UX, industry leaders Whitney Quesenbery and Daniel Szuc resolve this issue by offering real world examples of successful UX practice, organized by the authors around specific project objectives, as examples of different ways of working globally. Throughout the book, they provide best practices and lessons learned to help answer common questions and avoid common problems in a multitude of situations. The chapters introduce themes and frameworks of challenges, and then provide related case studies that present how experts solved that problem.  This book provides a valuable resource for anyone looking to incorporate new globalized methodologies.

*Covers practical user experience best practices for the global environment

*Features numerous, global, real-world examples, based on interviews with over 60 UX managers and practitioners from around the world

*Contains case studies and vignettes from user research and design projects for multinational companies and small start-ups

在全球化所面臨的挑戰下，使用者體驗領域中存在著協議，但現在您必須納入新的方法論和最佳實踐來分析、測試、設計和評估產品，以考慮到多國使用者群體的需求。目前的使用者體驗書籍和資源並未專注於在不同文化、技術和受眾範圍下創建可用性高且設計良好的產品和服務所面臨的獨特挑戰。您每天可能面臨的挑戰包括：跨國組織中的政策、實踐和行為；跨文化分散團隊問題；跨國公司在國家邊界和文化（包括國家和企業文化）之間的工作；全球標準和國家法規；針對全球受眾（包括殘障人士）的可訪問性等等。

在《全球使用者體驗》一書中，業界領袖Whitney Quesenbery和Daniel Szuc通過提供成功使用者體驗實踐的真實案例，解決了這個問題。作者根據特定項目目標組織了這些案例，展示了全球工作的不同方式。在整本書中，他們提供了最佳實踐和經驗教訓，以幫助回答常見問題並避免在各種情況下出現常見問題。各章節介紹了挑戰的主題和框架，然後提供相關的案例研究，展示專家們如何解決這些問題。這本書為任何希望納入新的全球化方法論的人提供了寶貴的資源。

*涵蓋全球環境下的實用使用者體驗最佳實踐
*提供了許多全球真實案例，基於對來自世界各地的60多位使用者體驗經理和從業人員的訪談
*包含了跨國公司和小型初創企業的使用者研究和設計項目的案例研究和短篇故事