Institutionalization of UX: A Step-by-Step Guide to a User Experience Practice, 2/e (Paperback)

Eric Schaffer, Apala Lahiri

  • 出版商: Addison Wesley
  • 出版日期: 2013-12-28
  • 定價: $1,650
  • 售價: 8.0$1,320
  • 語言: 英文
  • 頁數: 368
  • 裝訂: Paperback
  • ISBN: 0321884817
  • ISBN-13: 9780321884817
  • 相關分類: 使用者經驗 UX
  • 立即出貨 (庫存 < 3)

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商品描述

“This book is a great how-to manual for people who want to bring the benefits of improved user experience to their companies. It’s thorough yet still accessible for the smart businessperson. I’ve been working with user-centered design for over twenty years, and I found myself circling tips and tricks.”

–Harley Manning, vice president & research director, customer experience, Forrester Research

 

”Some argue that the big advances in our impact on user experience will come from better methods or new technologies. Some argue that they will come from earlier involvement in the design and development process. The biggest impact, however, will come as more and more companies realize the benefits of user-centered design and build cultures that embrace it. Eric offers a practical roadmap to get there.”

–Arnie Lund, connected experience labs technology leader and human—systems interaction lab manager, GE Global Research

 

“User experience issues are a key challenge for development of increasingly complex products and services. This book provides much-needed insights to help managers achieve their key objectives and to develop more successful solutions.”

–Aaron Marcus, president, Aaron Marcus and Associates, Inc.

 

“This handy book should be required reading for any executive champions of change in any development organization making products that demand a compelling user experience. It does an excellent job in laying the foundation for incorporating user experience engineering concepts and best practices into these corporations. In today’s competitive economy, business success will greatly depend on instituting the changes in design methods and thinking that are so clearly and simply put forth in this most practical and useful book.”

–Ed Israelski, director, human factors, AbbVie

 

“If you’re tasked with building a user-experience practice in a large organization, this book is for you (and your boss). Informed by years of case studies and consulting experience, Eric Schaffer provides the long view, clearly describing what to expect, what to avoid, and how to succeed in establishing user-centered principles at your company.”

–Pat Malecek, former user experience manager, AVP, CUA, A.G. Edwards & Sons, Inc.

 

”For those of us who have evangelized user experience for so many years, we finally have a book that offers meaningful insights that can only come from years of practical experience in the real world. Here is a wonderful guide for all who wish to make user experience a ‘way of life’ for their companies.”

–Feliça Selenko, Ph.D., former principal technical staff member, AT&T

 

“Dr. Schaffer’s mantra is that the main differentiator for companies of the future will be the ability to build practical, useful, usable, and satisfying user experiences. This is a book that provides the road map necessary to allow your organization to achieve these goals.”

–Colin Hynes, president, UX Inc.

 

Computer hardware no longer provides a competitive edge. Software has become a broadly shared commodity. A new differentiator has emerged in information technology: user experience (UX). Executives recognize that the customer satisfaction that applications and websites provide directly impacts a company’s stock price.

 

While UX practitioners know how to design usable, engaging applications that create good user experiences, establishing that process on an industrial scale poses critical IT challenges for an organization.

 

  • How do you build user-centered design into your culture?
  • What infrastructure do you need in order to make UX design faster, cheaper, and better?
  • How do you create the organizational structure and staffing solution that will support UX design over time?


Institutionalization of UX shows how to develop a mature, user-centered design practice within an enterprise. Eric Schaffer guides readers step by step through a solid methodology for institutionalizing UX, providing practical advice on the organizational change, milestones, toolsets, infrastructure, staffing, governance, and long-term operations needed to achieve fully mature UX engineering.

 

First published in 2004 as Institutionalization of Usability, this new, expanded edition looks beyond the science of usability to the broader, deeper implications of UX: Once customers can use your applications and websites easily, how does your organization ensure that those engagements are satisfying, engaging, and relevant? Contextual innovation expert Apala Lahiri contributes a new chapter on managing cultural differences for international organizations.

 

Whether you are an executive leading the institutional-ization process, a manager supporting the transition of your organization’s UX practice, or an engineer working on UX issues, this guide will help you build a mature and sustainable practice in UX design.

 

商品描述(中文翻譯)

「這本書是一本非常實用的指南,適合那些想要將改善使用者體驗的好處帶給公司的人。它既詳盡又容易理解,非常適合聰明的商人。我在使用者中心設計領域工作已經超過二十年,而我自己也發現自己在書中圈出了一些技巧和訣竅。」- Harley Manning,副總裁兼客戶體驗研究主管,Forrester Research

「有人認為我們對使用者體驗的重大突破將來自於更好的方法或新技術。有人認為它們將來自於在設計和開發過程中更早的參與。然而,最大的影響將來自於越來越多的公司意識到使用者中心設計的好處並建立起擁抱它的文化。Eric提供了一個實用的路線圖來實現這一目標。」- Arnie Lund,連接體驗實驗室技術領導者兼人機系統互動實驗室經理,GE全球研究中心

「使用者體驗問題是開發越來越複雜的產品和服務的一個關鍵挑戰。這本書提供了急需的見解,幫助管理者實現他們的主要目標並開發更成功的解決方案。」- Aaron Marcus,總裁,Aaron Marcus and Associates, Inc.

「對於任何在開發組織中負責推動變革的高管來說,這本實用的書籍是必讀之物。Eric Schaffer以多年的案例研究和咨詢經驗為基礎,提供了長遠的視野,清楚地描述了在公司建立以使用者為中心原則時應該期望什麼、應該避免什麼,以及如何成功。」- Pat Malecek,前用戶體驗經理,AVP,CUA,A.G. Edwards & Sons, Inc.

「對於我們這些多年來一直宣揚使用者體驗的人來說,我們終於有了一本書,提供了只有在現實世界中的實踐經驗中才能得出的有意義的見解。這是一本對於所有希望將使用者體驗變成公司'生活方式'的人來說的精彩指南。」- Feliça Selenko,博士,前AT&T首席技術人員

「Schaffer博士的口號是,未來公司的主要區別因素將是建立實用、有用、可用和令人滿意的使用者體驗的能力。這本書提供了實現這些目標所需的路線圖。」- Colin Hynes,總裁,UX Inc.

電腦硬體不再提供競爭優勢。軟體已成為廣泛共享的商品。在資訊科技中出現了一個新的區別因素:使用者體驗(UX)。高管們意識到應用程式和網站提供的客戶滿意度直接影響公司的股價。

雖然使用者體驗從業者知道如何設計可用且引人入勝的應用程式,但他們需要了解如何將使用者體驗納入組織的文化中。這本書提供了實用的指南,幫助讀者建立以使用者為中心的設計方法和最佳實踐,並在競爭激烈的經濟環境中取得商業成功。