Information Visualization: Perception for Design, 3/e (Hardcover)

Colin Ware





Information Visualization: Perception for Design is a comprehensive guide to what the science of human perception tells us about how we should display information.

The human brain is a super-computer for finding patterns in information. Our understanding of visual data and visual information is greatly enhanced or impeded by the way information is presented. It is essential that visual data be designed in such a way that key information and important patterns will stand out. It is only by understanding how perception works that the best visualizations can be created.

Colin Ware outlines the key principles for a wide range of applications and designs, providing designers with the tools to create visualizations of improved clarity, utility and persuasiveness. The book continues to be the key resource for practical design guidelines, based on perception, which can be applied by practitioners, students and researchers alike.


Ch1: Foundations for an Applied Science of Data Visualization
Ch2: The Environment, Optics, Resolution, and the Display
Ch3: Lightness, Brightness, Contrast and Constancy
Ch4: Color
Ch5: Visual Salience and Finding Information
Ch6: Static and Moving Patterns
Ch7: Space Perception
Ch8: Visual Objects and Data Objects
Ch9: Images, Narrative, and Gestures for Explanation
Ch10: Interacting with Visualizations
Ch11: Visual Thinking Processes