Analyzing the Social Web (Paperback)

Analyzing the Social Web provides a framework for the analysis of public data currently available and being generated by social networks and social media, like Facebook, Twitter, and Foursquare. Access and analysis of this public data about people and their connections to one another allows for new applications of traditional social network analysis techniques that let us identify things like who are the most important or influential people in a network, how things will spread through the network, and the nature of peoples' relationships. Analyzing the Social Web introduces you to these techniques, shows you their application to many different types of social media, and discusses how social media can be used as a tool for interacting with the online public.

• Presents interactive social applications on the web, and the types of analysis that are currently conducted in the study of social media.
• Covers the basics of network structures for beginners, including measuring methods for describing nodes, edges, and parts of the network.
• Discusses the major categories of social media applications or phenomena and shows how the techniques presented can be applied to analyze and understand the underlying data.
• Provides an introduction to information visualization, particularly network visualization techniques, and methods for using them to identify interesting features in a network, generate hypotheses for analysis, and recognize patterns of behavior.
• Includes a supporting website with lecture slides, exercises, and downloadable social network data sets that can be used can be used to apply the techniques presented in the book.

《分析社交網絡》提供了一個分析社交網絡和社交媒體（如Facebook、Twitter和Foursquare）當前可用和正在生成的公共數據的框架。訪問和分析這些關於人們及其相互關係的公共數據，可以應用傳統社交網絡分析技術，識別網絡中最重要或有影響力的人物，預測信息在網絡中的傳播方式，以及人們之間的關係性質。《分析社交網絡》介紹了這些技術，展示了它們在各種社交媒體上的應用，並討論了如何將社交媒體作為與網絡上的公眾互動的工具。

本書內容包括：
- 介紹了網絡結構的基礎知識，包括描述節點、邊緣和網絡部分的測量方法，適合初學者。
- 討論了社交媒體應用或現象的主要類別，並展示了如何應用所介紹的技術來分析和理解底層數據。
- 提供了信息可視化的介紹，特別是網絡可視化技術，以及使用這些技術識別網絡中有趣特徵、生成分析假設和識別行為模式的方法。
- 附帶支持網站，提供講義、練習和可下載的社交網絡數據集，可用於應用本書中介紹的技術。

這本書介紹了如何分析社交網絡和社交媒體數據，並展示了如何應用這些技術來理解和利用網絡上的公共數據。