The Data to Dollars??Value Chain: A Practical Guide to Business Analytics (The Morgan Kaufmann Series on Business Intelligence)

The Data to Dollars™ Value Chain: A Practical Guide to Business Analytics provides guidance on how to create successful analytics projects, assemble teams, and plan for ongoing initiatives. The book is a thoughtful, skilled, technical and analytical guide on the methods used to truly understand customers, consumer behavior, and market opportunities.

This practical guide contains all components of the process, along with the methods and templates needed to unlock the potential of data. Readers will learn how to "reduce the barrier to benefit" from analytics by enabling their team to get more from their analytics efforts despite budget constraints, how to staff talent and experience, how to use knowledge, and how to recognize data quality, availability, and potential political barriers within an organization.

• Includes the methodology to reduce risk, avoid failure, and enhance the results of analytics projects
• Unlocks the full potential of data with best practices, practical processes, tools, and templates from Jaime Fitzgerald, a leading analytics authority
• Includes process guides and electronic templates that are ideal for any size, sector, or geography of an organization
• Provides insight into the latest analytics methods used to understand customers, consumer behavior, and market opportunities.