Using Information to Develop a Culture of Customer Centricity: Customer Centricity, Analytics, and Information Utilization
暫譯: 利用資訊建立以客戶為中心的文化:客戶中心性、分析與資訊運用
David Loshin, Abie Reifer
- 出版商: Morgan Kaufmann
- 出版日期: 2013-11-29
- 售價: $1,360
- 貴賓價: 9.5 折 $1,292
- 語言: 英文
- 頁數: 108
- 裝訂: Paperback
- ISBN: 0124105432
- ISBN-13: 9780124105430
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商品描述
Using Information to Develop a Culture of Customer Centricity sets the stage for understanding the holistic marriage of information, socialization, and process change necessary for transitioning an organization to customer centricity. The book begins with an overview list of 8-10 precepts associated with a business-focused view of the knowledge necessary for developing customer-oriented business processes that lead to excellent customer experiences resulting in increased revenues. Each chapter delves into each precept in more detail.
商品描述(中文翻譯)
《利用資訊發展以客為尊的文化》為理解資訊、社交和流程變革的整體結合奠定了基礎,這些都是將組織轉型為以客戶為中心所必需的。本書首先提供了一個概述,列出與以業務為中心的知識相關的8-10條原則,這些知識對於發展以客戶為導向的業務流程至關重要,這些流程能夠帶來卓越的客戶體驗,最終導致收入的增加。每一章將更詳細地探討每一條原則。