Graphic Communication: Applying Principles

Develop your graphic computer skills!

Learn the fundamental principles of good graphic communication with realistic and simple yet challenging exercises.

Enduring principles of graphic communication are incorporated into the background information of all 24 assignments designed to allow your knowledge of graphic content and form to evolve.

• Practice producing high-quality products such as brochures, letterheads and business cards, packaging materials and posters.
• Practice for careers in marketing, communication, advertising, public relations, journalism and more, by reinforcing design and layout skills.
• Learn about typography, the use of color, paper selection, printing and finishing.
• Glossary and Index of Tasks included for easy reference

Table of Contents

1. Autobiography Assignment.
2. Trim and Type Pages, Margins, Constants, and Master Pages.
3. Measurement in the Graphic Arts.
4. Type and Establishing a Type Policy for Your Autobiography.
5. Finding and Using the Optical Center, Progressive Margins, Marking Up Type.
6. Autobiography Title Page.
7. Processing Photographs.
8. Author's Blurb and Photograph and Chapter Opening Pages.
9. Preparing Thumbnails of Book Jacket and Spine of Autobiography.
10. Book Jacket Cover and Spine.
11. Final Assembly of the Autobiography.
12. Proofreading.
13. Grids and Gridding.
14. Résumé.
15. Stationery Package: Identity Marks, Letterheads, Envelopes and Business Cards.
16. Copyfitting.
17. Self-Guided Tour Brochure and Signage.
18. Numerals.
19. Retail Bag.
20. Posters.
21. Address Labels.
22. Checks and Checkbook Cover.
23. Money, Money, Money.
24. Juror Badge.
Glossary.
Index of Tasks