The Essential Guide to Knowledge Management: E-Business and CRM Applications (Paperback)
Amrit Tiwana
- 出版商: Prentice Hall
- 出版日期: 2000-12-16
- 定價: $1,080
- 售價: 1.8 折 $199
- 語言: 英文
- 頁數: 352
- 裝訂: Paperback
- ISBN: 0130320005
- ISBN-13: 9780130320001
-
相關分類:
電子商務 E-commerce
立即出貨(限量) (庫存=1)
買這商品的人也買了...
-
$1,100$1,078 -
$1,050$998 -
$2,100$1,995 -
$680$578 -
$1,050$998 -
$1,050$998 -
$1,100$1,045 -
$990$970 -
$1,150$1,127 -
$3,120$2,964 -
$1,300$1,235 -
$1,050$998 -
$1,030$1,009 -
$1,360$1,292 -
$350$298 -
$590$466 -
$290$226 -
$1,060$1,007 -
$750$638 -
$750$638 -
$780$663 -
$820$648 -
$480$408 -
$880$695 -
$680$578
相關主題
商品描述
Summary
- The no-nonsense guide for every decision-maker, manager, and e-business strategist
- Beyond CRM! Knowledge-enabled Customer Relationship Management for e-business
- A proven 7-step implementation roadmap
- Aligning e-business strategies and technologies
- Results-driven development and deployment
- Team building, goal setting, and corporate culture
- Real-world case studies: Lands' End, Gateway, and Dell
This is the no-nonsense, real-world briefing on knowledge management and customer relationship management for every business decision-maker and IT professional! In one easy-to-understand book, a leading KM consultants explains exactly how to benefit from knowledge-enabled, customer-centric CRM technologies-and offers a proven, 7-step roadmap for implementation!
- How KM and CRM work-and how they impact existing processes and IT infrastructure
- Using KM and CRM to leverage your strengths, maximize your employees' efforts, and deepen customer loyalty
- The Customer Knowledge Value Chain: knowledge-based individualization, and long-term learning relationships
- Aligning e-business strategy and technology choices: getting beyond "The Innovator's Dilemma"
- Team-building and goal-setting for winning KM/CRM projects
- Auditing your existing knowledge and customer relationship systems
- Corporate culture: key changes you may need to make, and how to make them
- Architectures, technology frameworks, platforms, and integration issues
- Results-driven development and deployment techniques
- Detailed metrics: evaluating your system and identifying key opportunities for improvement
The better you understand your customers' needs, the better you can serve them-and with today's breakthrough KM/CRM systems, you'll understand them better than ever before. Start leveraging KM/CRM for competitive advantage nowwith The Essential Guide to Knowledge Management!