Design Companion for the Digital Artist

Ellenn Behovian Against The Clock

  • 出版商: Prentice Hall
  • 出版日期: 2001-10-25
  • 定價: $940
  • 售價: 4.2$399
  • 語言: 英文
  • 頁數: 180
  • 裝訂: Paperback
  • ISBN: 0130912379
  • ISBN-13: 9780130912374
  • 相關分類: 網頁設計Design Pattern
  • 立即出貨(限量) (庫存=5)

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商品描述

The Against The Clock Companion Series offers insight into fundamental artistic issues, such as:

  • basic rules of good design
  • proper and effective use of color
  • typography's role in the design process
  • principles underlying proven and compelling Web site design

The Against the Clock Companion Series contains richly illustrated, real-world commercial and institutional examples and provides the reasoning behind the creative strategies, production methodologies, and distribution models. It addresses disciplines most critical to computer arts such as design, color, typography, and web page design.

Table of Contents

I. GETTING THE IDEA.

1. A Hard Look at Creativity.
2. Developing the Concept.
3. Abstraction, Symbolism, and Visual Metaphor.
4. Putting it all Together.

II. USING THE ELEMENTS.

5. Shape/Container Relationship.
6. Layout.
7. Line.
8. Type.
9. Color.
10. Paper, Binding, and Finishing.
11. Using Pictures Effectively.

III. THE GRAPHIC DESIGN MARKETPLACE.

12. Publication Design.
13. Illustration.
14. Corporate Identity.
15. Point-of-Purchase Display and Packaging.
16. Advertising Design.
17. Web Design and Multimedia.
Gallery.
Glossary.
Index.

商品描述(中文翻譯)

《Against The Clock Companion Series》提供了對基本藝術問題的洞察,例如:
- 良好設計的基本規則
- 色彩的正確和有效使用
- 字體在設計過程中的角色
- 成功和引人入勝的網站設計原則

《Against the Clock Companion Series》包含豐富的插圖,展示了商業和機構的真實例子,並提供了創意策略、製作方法和分發模型的理論基礎。它涵蓋了電腦藝術中最關鍵的學科,如設計、色彩、字體和網頁設計。

目錄:
I. 構思
1. 對創意的深入探討
2. 構思的發展
3. 抽象、象徵和視覺隱喻
4. 將所有元素結合在一起

II. 使用元素
5. 形狀/容器關係
6. 版面設計
7. 線條
8. 字體
9. 色彩
10. 紙張、裝訂和加工
11. 有效使用圖片

III. 平面設計市場
12. 出版設計
13. 插圖
14. 公司形象
15. 購物展示和包裝
16. 廣告設計
17. 網頁設計和多媒體
畫廊
詞彙表
索引