Strategic Marketing Problems: Cases and Comments, 12/e (IE-Paperback)

Roger Kerin, Robert Peterson

  • 出版商: Prentice Hall
  • 出版日期: 2009-08-13
  • 售價: $1,400
  • 貴賓價: 9.8$1,372
  • 語言: 英文
  • 頁數: 744
  • ISBN: 0132465493
  • ISBN-13: 9780132465496

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商品描述

  • Chapter 1: Foundations of Strategic Marketing Management

  • Chapter 2: Financial Aspects of Marketing Management

  • Chapter 3: Marketing Decision Making and Case Analysis

  • Chapter 4: Opportunity Analysis and Market Targeting

  • Chapter 5: Product and Service Strategy and Management

  • Chapter 6: Integrated Marketing Communications Strategy and Management

  • Chapter 7: Marketing Channel Strategy and Management

  • Chapter 8: Pricing Strategy and Management

  • Chapter 9: Marketing Strategy Reformulation: The Control Process

  • Chapter 10: Global Marketing Strategy