Strategic Marketing Problems: Cases and Comments, 12/e (IE-Paperback)

Roger Kerin, Robert Peterson

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商品描述

  • Chapter 1: Foundations of Strategic Marketing Management

  • Chapter 2: Financial Aspects of Marketing Management

  • Chapter 3: Marketing Decision Making and Case Analysis

  • Chapter 4: Opportunity Analysis and Market Targeting

  • Chapter 5: Product and Service Strategy and Management

  • Chapter 6: Integrated Marketing Communications Strategy and Management

  • Chapter 7: Marketing Channel Strategy and Management

  • Chapter 8: Pricing Strategy and Management

  • Chapter 9: Marketing Strategy Reformulation: The Control Process

  • Chapter 10: Global Marketing Strategy