Get Bold: Using Social Media to Create a New Type of Social Business (Paperback)

“For crying out loud, IBM ‘gets’ social media. Don’t you think it’s about time that you do? This is the book to get you started.”
--Guy Kawasaki, author of Enchantment

“Get Bold is...a book to be embraced, studied, and implemented.”
--Jeffrey Gitomer, author of The Little Red Book of Selling and Social BOOM!

With Forewords by Charlene Li, author of Open Leadership, and Mike Rhodin, Sr. Vice President, IBM SWG Solutions

How to Drive Maximum Business Value from Social Media!

From Sandy Carter, one of the leaders of IBM’s groundbreaking Social Business initiative

A complete framework, practical examples, and expert guidance for executing on YOUR Social Business AGENDA:
Align organizational goals and culture
Gain social trust
Engage through experiences
Network your business processes
Design for reputation and risk management
Analyze your data
...and win!

Using social media, tools, and techniques, you can build a profound Social Business: one that is more dynamic, collaborative, efficient, and customer-driven--and far more successful. To capitalize on this monumental opportunity, however, you must deeply infuse the techniques and ethos of social collaboration throughout your organization.

In Get Bold, IBM social media pioneer Sandy Carter presents a comprehensive framework for transforming your business into a winning Social Business. Carter’s proven six-step AGENDA addresses goals, culture, governance, listening, trust, engagement, experience, processes, reputation/risk management, analytics, and even globalization.

Packed with detailed workstreams, expert guidance, and real case studies, Get Bold can help you radically improve the way you operate--in areas ranging from innovation to cost reduction, customer relationships to talent management.

• Identify the transformations needed to become a Social Business
• More fully leverage internal and external networks you already have
• Engage customers with “integrated, interactive, and identifying” experiences
• Use social techniques to streamline, extend, and improve your processes
• Manage the risks of deeper connections with clients and employees
• Analyze and socialize data to discover what’s happening and predict what’s coming

「IBM真的懂得社交媒體了，你不覺得你也該跟上嗎？這本書可以幫助你入門。」- Guy Kawasaki，《魅力》作者

「《Get Bold》是一本值得擁抱、學習和實踐的書。」- Jeffrey Gitomer，《賣出紅寶書》和《社交繁盛》作者

前言由Charlene Li，《開放領導力》作者和IBM SWG解決方案高級副總裁Mike Rhodin撰寫。

如何從社交媒體中獲得最大的商業價值！

來自IBM開創性社交業務計劃的領導者之一Sandy Carter。

一個完整的框架，實際案例和專家指導，幫助您實現您的社交業務議程：
A-對齊組織目標和文化
G-建立社交信任
E-通過體驗進行互動
N-網絡化您的業務流程
D-設計聲譽和風險管理
A-分析您的數據
...並取得成功！

使用社交媒體、工具和技術，您可以建立一個深度參與的社交業務：更具活力、協作、高效和以客戶為導向，並且更加成功。然而，要充分利用這個重大機遇，您必須在整個組織中深入融入社交協作的技術和精神。

在《Get Bold》中，IBM社交媒體先驅Sandy Carter提出了一個全面的框架，將您的業務轉變為一個成功的社交業務。Carter的六步議程涵蓋了目標、文化、治理、聆聽、信任、參與、體驗、流程、聲譽/風險管理、分析甚至全球化等方面。

《Get Bold》充滿了詳細的工作流程、專家指導和真實案例，可以幫助您徹底改善您的運營方式-從創新到成本降低，從客戶關係到人才管理。

- 確定成為社交業務所需的轉型
- 更充分地利用您已經擁有的內部和外部網絡
- 通過「整合、互動和識別」的體驗與客戶互動
- 使用社交技術來簡化、擴展和改善您的流程
- 管理與客戶和員工之間更深層次聯繫的風險
- 分析和社交化數據，了解正在發生的事情並預測即將發生的事情