Mobile Strategy: How Your Company Can Win by Embracing Mobile Technologies (Paperback)

Dirk Nicol

  • 出版商: IBM Press
  • 出版日期: 2013-04-23
  • 售價: $990
  • 貴賓價: 9.5$941
  • 語言: 英文
  • 頁數: 272
  • 裝訂: Paperback
  • ISBN: 013309491X
  • ISBN-13: 9780133094916
  • 立即出貨 (庫存 < 3)



Navigate the Mobile Landscape with Confidence and Create a Mobile Strategy That Wins in the Market Place

Mobile Strategy gives IT leaders the ability to transform their business by offering all the guidance they need to navigate this complex landscape, leverage its opportunities, and protect their investments along the way. IBM’s Dirk Nicol clearly explains key trends and issues across the entire mobile project lifecycle. He offers insights critical to evaluating mobile technologies, supporting BYOD, and integrating mobile, cloud, social, and big data. Throughout, you’ll find proven best practices based on real-world case studies from his extensive experience with IBM’s enterprise customers.

Coverage includes
• Understanding the profound implications and challenges of consumerized IT in the mobile space
• Uncovering powerful new opportunities to drive value from mobile technology
• Transforming “systems of record” to “systems of engagement” that fully reflect context and intelligence
• Identifying proven patterns for delivering common mobile capabilities in operations, commerce, collaboration, and marketing
• Managing security threats related to lost/stolen devices, insecure Wi-Fi, and built-in cameras
• Choosing mobile data protection, security, and management options: wrappers, containers, virtualization, mobile Software Development Kits (SDKs), virtual private networks (VPNs), Mobile Device Management (MDM), Mobile Application Management (MAM), and anti-malware
• Handling the “app store” distribution model and managing updates
• Using mobile middleware to support multiple platforms and back-end connectivity with less complexity
• Building and integrating high-quality mobile apps—and getting useful customer feedback to improve them
• Addressing international considerations and emerging markets
• Mastering methodologies for successfully and rapidly executing mobile projects
• Converging mobile, cloud, social, and big data into a single high-value IT delivery platform



《行動策略》為IT領導者提供了轉變他們業務的能力,提供了他們在這個複雜領域中所需的所有指導,並在此過程中利用其機會並保護他們的投資。IBM的Dirk Nicol清楚地解釋了整個行動項目生命周期中的關鍵趨勢和問題。他提供了對評估行動技術、支持BYOD以及整合行動、雲端、社交和大數據至關重要的見解。在整本書中,您將找到基於他在IBM企業客戶的豐富經驗所得出的實際案例研究的成熟最佳實踐。

• 理解行動空間中消費者化IT的深遠影響和挑戰
• 發現從行動技術中獲取價值的強大新機會
• 將“記錄系統”轉變為完全反映上下文和智能的“參與系統”
• 確定在運營、商業、協作和營銷中提供常見行動能力的成熟模式
• 管理與遺失/被盜設備、不安全的Wi-Fi和內置攝像頭相關的安全威脅
• 選擇行動數據保護、安全和管理選項:封裝、容器、虛擬化、行動軟體開發套件(SDK)、虛擬私人網路(VPN)、行動設備管理(MDM)、行動應用程式管理(MAM)和防惡意軟體
• 處理“應用程式商店”分發模型和管理更新
• 使用行動中介軟體支援多個平台和後端連接,減少複雜性
• 建立和整合高品質的行動應用程式,並獲得有用的客戶反饋以改進它們
• 處理國際考慮因素和新興市場
• 掌握成功且快速執行行動項目的方法論
• 將行動、雲端、社交和大數據融合為一個高價值的IT交付平台