Stand Out: Design a personal brand. Build a killer portfolio. Find a great design job. (Paperback)
暫譯: 脫穎而出:設計個人品牌,打造出色作品集,找到理想設計工作。
Denise Anderson
- 出版商: Peachpit Press
- 出版日期: 2016-01-08
- 售價: $1,700
- 貴賓價: 9.5 折 $1,615
- 語言: 英文
- 頁數: 264
- 裝訂: Paperback
- ISBN: 0134134087
- ISBN-13: 9780134134086
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商品描述
The design marketplace has never been more competitive, or demanded more from emerging talent. To succeed, you must navigate the transition from learner to professional with purpose and precision. In Stand Out: Building Your Design Portfolio, Denise Anderson offers a hands-on, three-step, full-color action plan for establishing your unique brand, crafting a killer portfolio, tailoring and delivering your message, getting your perfect design job, and excelling once you're hired.
In this superbly organized and beautifully designed book, Anderson distills 20+ years of experience as a graphic designer, entrepreneur, instructor, and mentor, offering you powerful insights and easy-to-use tools for successfully launching your career. Whether you're in graphic design, advertising design, interactive or web design, fashion, or any other design field, Anderson will help you identify what makes you unique, and use it powerfully differentiate yourself from everyone else. Stand Out's step-by-step approach, hands-on work exercises, and short, easy-to-absorb chapters guide you through:
- Clarifying your brand purpose and unique attributes
- Designing your brand identity, encompassing all brand touchpoints
- Creating an online presence that showcases you at your best
- Self-promoting your brand, from social media to print "leave-behinds"
- Optimizing your portfolio for the industry and company where you want to work
- Discovering what's hot in portfolio design and strategy - and what's not
- Understanding what employers want from you
- Producing your digital and/or print portfolio
- Choosing your mentor(s) and creating your personal advisory board
- Developing a personal job plan you can start executing right now
- Protecting your work against theft
- Identifying your dream job
- Writing and designing outstanding resumes and job-specific cover letters
- Interviewing and presenting your work effectively
- Accepting a position and negotiating salary
- Succeeding in your first job, and preparing for the next
Stand Out brings together all the easy-to-use forms, checklists, and tools you'll need… multiple examples of great student and young professional portfolio work to show you how it's done… dozens of great tips and tricks… "in the trenches" insights from recent graduates… all you need to get where you want to go!
商品描述(中文翻譯)
設計市場從未如此競爭激烈,也對新興人才提出了更高的要求。要成功,您必須有目的和精確地導航從學習者到專業人士的過渡。在《脫穎而出:建立您的設計作品集》一書中,Denise Anderson 提供了一個實用的三步驟全彩行動計劃,幫助您建立獨特的品牌,打造出色的作品集,量身定制並傳遞您的訊息,獲得理想的設計工作,並在被聘用後表現出色。
在這本組織精良且設計美觀的書中,Anderson 提煉了超過 20 年的平面設計師、企業家、講師和導師的經驗,為您提供強大的見解和易於使用的工具,以成功啟動您的職業生涯。無論您是在平面設計、廣告設計、互動或網頁設計、時尚或任何其他設計領域,Anderson 都會幫助您識別使您獨特的特質,並有效地將其用來與他人區分開來。《脫穎而出》的逐步方法、實作練習和短小易懂的章節將引導您完成:
- 明確您的品牌目的和獨特屬性
- 設計您的品牌識別,涵蓋所有品牌接觸點
- 創建展示您最佳狀態的在線形象
- 自我推廣您的品牌,從社交媒體到印刷的「留存物」
- 為您想要工作的行業和公司優化您的作品集
- 發現作品設計和策略中的熱門趨勢 - 以及不受歡迎的趨勢
- 理解雇主對您的期望
- 製作您的數位和/或印刷作品集
- 選擇您的導師並建立個人顧問委員會
- 制定您可以立即開始執行的個人求職計劃
- 保護您的作品免受盜竊
- 確定您的夢想工作
- 撰寫和設計出色的履歷和針對特定工作的求職信
- 有效地面試和展示您的作品
- 接受職位並談判薪資
- 在您的第一份工作中取得成功,並為下一份工作做好準備
《脫穎而出》匯集了您所需的所有易於使用的表格、檢查清單和工具……多個優秀學生和年輕專業人士的作品集範例,向您展示如何做到……數十個優秀的提示和技巧……來自最近畢業生的「實戰」見解……您所需的一切,幫助您達成目標!