From Design Into Print: Preparing Graphics and Text for Professional Printing (Paperback)

A designer in New York creates a beautiful design but when she prints it the colors become muddy. An art director in Seattle sends a file to the print shop, and they call him to say the job won’t print. The editor of a college paper can’t figure out why all the pictures in the paper are jagged. And a freelance designer is Chicago needs to bid on her first print job. Linescreen, DPI, CMYK, RIPs, bleeds, spots, and spreads: Why didn’t they teach this stuff in design school?

Sandee Cohen comes to the rescue, whether you’re producing your first newsletter or you’re an experienced graphic designer who needs to come up to speed on professional-level printing. She’ll tell you how to make your desktop printer behave, and will take the mystery out of dealing with print providers. You’ll learn all the necessary techniques, the terminology, and the rules of printing (and when you can break them). It’s like having your own production manager standing over your shoulder. The copious information in From Design Into Print will have your designs looking as stunning in print as they do on your monitor.

This book will help you:

• Choose the right desktop printer for your needs

• Finally understand resolution

• Get the results you want from page-layout and image-editing applications

• Find the best stock images

• Know what to expect when RGB colors convert to CMYK

• Figure out your fonts

• Preflight your work

• Sound smart when talking to a print shop

紐約的一位設計師創作了一個漂亮的設計，但當她印刷時，顏色變得混濁。西雅圖的一位藝術總監將文件發送給印刷店，他們打電話給他說這份工作無法印刷。一家大學報的編輯無法弄清楚為什麼報紙上的所有圖片都是鋸齒狀的。芝加哥的一位自由設計師需要競標她的第一個印刷工作。線網、DPI、CMYK、RIP、出血、點色和頁面佈局：為什麼他們在設計學校沒有教這些東西呢？

Sandee Cohen來拯救你，無論你是製作第一份通訊或是一位經驗豐富的平面設計師需要快速掌握專業級印刷技巧。她將告訴你如何讓你的桌面印表機正常運作，並解開與印刷供應商打交道的神秘面紗。你將學習所有必要的技巧、術語和印刷規則（以及何時可以打破這些規則）。就像有一位製作經理站在你身邊一樣，從《從設計到印刷》中豐富的信息將使你的設計在印刷品上看起來和在顯示器上一樣令人驚艷。

這本書將幫助你：
- 選擇適合你需求的桌面印表機
- 最終理解解析度
- 從頁面佈局和圖像編輯應用程序中獲得你想要的結果
- 找到最好的庫存圖像
- 知道當RGB顏色轉換為CMYK時會發生什麼
- 弄清楚你的字體
- 預檢你的工作
- 與印刷店交談時顯得聰明