AI-Powered Content Marketing and SEO: Impact, Risks, and Strategies for Brands
暫譯: AI 驅動的內容行銷與 SEO：品牌的影響、風險與策略

Seda, Catherine, Halasz, Jenny

AI-Powered Content Marketing and SEO: Impact, Risks, and Strategies for Brands
  • 出版商: Addison Wesley
  • 出版日期: 2025-11-02
  • 售價: $1,430
  • 貴賓價: 9.5 折 $1,359
  • 語言: 英文
  • 頁數: 256
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 0135478227
  • ISBN-13: 9780135478226
  • 相關分類: 搜尋引擎優化 SEO

    • 海外代購書籍(需單獨結帳)

相關主題

商品描述

Discover how AI is revolutionizing content marketing and SEO. Industry experts Catherine Seda and Jenny Halasz explore the impact, risks, and game-changing strategies for brands.

AI-Powered Content Marketing and SEO is a must-read to build brand authority, optimize search visibility, and win customers. Packed with actionable insights, this book fills a critical gap for marketing teams and business leaders in today's AI-driven world.

Key Topics Covered:

  • Revolutionary Impact: Understand the transformative effects of AI on digital marketing and customer experiences, and why it's crucial for executives and employees to adapt
  • AI-Optimized Content: Learn to balance AI-generated content with human creativity to maintain brand trust, meet Google's EEAT standards, and navigate evolving search algorithms
  • Authenticity and Authority: Explore frameworks for using AI responsibly to create content that builds brand authority without compromising it
  • Ethical & Legal Issues: Stay ahead of AI risks by addressing critical challenges with proactive policies
  • AI, Analytics, and Human Insight: Learn how privacy rules, zero-click searches, and generative AI are making metrics like impressions and CTR unreliable, pushing analytics practices to adapt

商品描述(中文翻譯)

探索人工智慧如何徹底改變內容行銷和搜尋引擎優化（SEO）。業界專家 Catherine Seda 和 Jenny Halasz 探討了對品牌的影響、風險以及顛覆性的策略。

AI 驅動的內容行銷與 SEO 是建立品牌權威、優化搜尋能見度和贏得客戶的必讀書籍。這本書充滿了可行的見解，填補了當今 AI 驅動世界中行銷團隊和商業領導者的關鍵空白。

涵蓋的主要主題：


  • 顛覆性影響： 了解人工智慧對數位行銷和客戶體驗的轉型影響，以及為什麼高層主管和員工必須適應

  • AI 優化內容： 學習如何平衡 AI 生成的內容與人類創意，以維持品牌信任、符合 Google 的 EEAT 標準，並應對不斷演變的搜尋演算法

  • 真實性與權威性：探索負責任地使用 AI 創建內容的框架，以建立品牌權威而不妥協

  • 倫理與法律問題： 通過主動的政策應對關鍵挑戰，提前應對 AI 風險

  • AI、分析與人類洞察： 了解隱私規則、零點擊搜尋和生成式 AI 如何使印象和點擊率等指標變得不可靠，推動分析實踐的適應

作者簡介

Catherine Seda is a digital and content marketing strategist, author of three books, former Entrepreneur magazine columnist, and freelance writer with deep experience in SEO and PPC copywriting. She brings more than 20 years of leadership and consulting to agencies, small businesses, and corporate brands including LL Flooring, Yelp, eBay, Kelley Blue Book, and American Honda Motor. Known for bringing together teams, Catherine fuses creativity, SEO, and AI to power content strategies that amplify brand authority and business impact--without losing the human element.

Jenny Halasz is a technical SEO, content marketing strategist, and author with more than 20 years of experience helping brands succeed online. She has worked with companies like Humana, SAP, LL Flooring, and NVIDIA across e-commerce, education, and healthcare, specializing in technical SEO, content strategy, and data-driven optimization. A sought-after speaker and contributor to Search Engine Land and Search Engine Journal, Jenny is passionate about decoding AI's influence on search, SEO, and customer experience to drive growth.

作者簡介(中文翻譯)

Catherine Seda 是一位數位與內容行銷策略師，三本書的作者，曾任《企業家》雜誌專欄作家，並且是一名自由撰稿人，擁有深厚的 SEO 和 PPC 文案撰寫經驗。她為包括 LL Flooring、Yelp、eBay、Kelley Blue Book 和美國本田汽車在內的機構、小型企業和企業品牌提供了超過 20 年的領導和顧問服務。Catherine 以團隊合作著稱，將創意、SEO 和 AI 融合在一起，推動內容策略，增強品牌權威和商業影響力，同時不失人性化的元素。

Jenny Halasz 是一位技術 SEO、內容行銷策略師和作者，擁有超過 20 年的經驗，幫助品牌在線上取得成功。她曾與 Humana、SAP、LL Flooring 和 NVIDIA 等公司合作，專注於電子商務、教育和醫療保健，專長於技術 SEO、內容策略和數據驅動的優化。Jenny 是一位受歡迎的演講者，並為《Search Engine Land》和《Search Engine Journal》貢獻文章，對解碼 AI 對搜尋、SEO 和客戶體驗的影響充滿熱情，以推動增長。

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