100 Things Every Designer Needs to Know about People 2nd Edition

WE DESIGN TO ELICIT RESPONSES from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With this book you'll design more intuitive and engaging apps, software, websites and products that match the way people think, decide and behave.

INCREASE THE EFFECTIVENESS OF YOUR PRODUCTS.

Apply psychology and behavioral science to your designs.

Here are some of the questions this book will answer:

- What grabs and holds attention.

- What makes memories stick?

- What is more important, peripheral or central vision?

- Can you predict the types of errors people will make?

- What is the limit to someone's social circle?

- What line length for text is best?

- Are some fonts better than others?

These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.

我們設計的目的是引起人們的反應。我們希望他們購買某些東西、閱讀更多內容，或者採取某種行動。如果在不了解人們行為背後原因的情況下進行設計，就像在一個沒有地圖的新城市中探索一樣：結果將是雜亂、混亂和低效的。這本書結合了真實的科學研究和實際案例，提供了每個設計師都需要的指南。通過這本書，您將能夠設計更直觀、更吸引人的應用程序、軟件、網站和產品，以符合人們的思考、決策和行為方式。

提高產品的效果。

將心理學和行為科學應用於您的設計中。

以下是本書將回答的一些問題：

- 什麼能夠吸引並保持注意力。

- 什麼使記憶持久？

- 周邊視覺和中央視覺哪個更重要？

- 您能預測人們會犯哪些錯誤嗎？

- 某人的社交圈有什麼限制？

- 哪種文字的行長最好？

- 有些字體比其他字體更好嗎？

這些只是本書在深入探索人們行為背後原因時回答的一些問題。

Susan M. Weinschenk has a Ph.D. in Psychology and is the Chief Behavioral Scientist and the CEO at The Team W, Inc. She is a consultant to Fortune 1000 companies, start-ups, governments and non-profits. Dr. Weinschenk is also an Adjunct Professor at the University of Wisconsin.

Susan M. Weinschenk博士擁有心理學博士學位，是The Team W, Inc.的首席行為科學家和首席執行官。她是財富1000強公司、初創企業、政府和非營利組織的顧問。Weinschenk博士還是威斯康辛大學的兼職教授。