Web 2.0 and Social Networking for the Enterprise: Guidelines and Examples for Implementation and Management Within Your Organization (Paperback)

Joey Bernal

  • 出版商: IBM Press
  • 出版日期: 2009-10-01
  • 售價: $1,400
  • 貴賓價: 9.5$1,330
  • 語言: 英文
  • 頁數: 312
  • 裝訂: Paperback
  • ISBN: 0137004893
  • ISBN-13: 9780137004898
  • 立即出貨(限量) (庫存=2)



The Hands-On Guide to Thriving with Web 2.0 and Social Networking

  • Deepen employee and coworker relationships, improve productivity, strengthen collaboration, and boost creativity
  • Embrace, support, and manage social networking so it works for you, not against you
  • Best practices and new case studies from IBM® and many of its most innovative portal and social networking sites

This book provides hands-on, start-to-finish guidance for business and IT decision-makers who want to drive value from Web 2.0 and social networking technologies. IBM expert Joey Bernal systematically identifies business functions and innovations these technologies can enhance and presents best-practice patterns for using them in both internal- and external-facing applications. Drawing on the immense experience of IBM and its customers, Bernal addresses both the business and technical issues enterprises must manage to succeed. He offers insights and case studies covering multiple technologies, including AJAX, REST, Atom/RSS, enterprise taxonomies, tagging, folksonomies, portals, mashups, blogs, wikis, and more. He also presents practical guidance for building robust, secure, collaborative applications by using applications and services from multiple sources with powerful tools such as WebSphere® Portal, Lotus® Connections, and IBM Mashup Center.



- 加深員工和同事之間的關係,提高生產力,加強協作,促進創造力
- 接受、支持和管理社交網絡,使其為您所用,而非反過來
- IBM®及其最具創新性的門戶和社交網絡網站的最佳實踐和新案例研究

本書為企業和IT決策者提供了從頭到尾的實踐指南,幫助他們從Web 2.0和社交網絡技術中獲得價值。IBM專家Joey Bernal系統地確定了這些技術可以增強的業務功能和創新,並提出了在內部和外部應用中使用它們的最佳實踐模式。Bernal借鑒了IBM及其客戶的豐富經驗,解決了企業必須應對的業務和技術問題。他提供了涵蓋多種技術的見解和案例研究,包括AJAX、REST、Atom/RSS、企業分類法、標籤、民間分類法、門戶、混搭、博客、維基等。他還提供了使用來自多個來源的應用程序和服務以及WebSphere® Portal、Lotus® Connections和IBM Mashup Center等強大工具來構建強大、安全、協作的應用程序的實用指南。