Innovate the Future: A Radical New Approach to IT Innovation (Paperback)

When it comes to entering, creating, or dominating markets, disruptive innovation is the most powerful tool you have. Unfortunately, most companies find disruptive innovation difficult to achieve and virtually impossible to replicate. In Innovate the Future, renowned technology innovator David Croslin helps you solve this problem once and for all. Croslin introduces a proven process for consistently creating inventions, technologies, and methods that are truly transformative.

Drawing on his unsurpassed experience leading innovation in organizations ranging from start-ups to the Fortune® 20, Croslin identifies structured steps for optimizing the entire innovation lifecycle. Then, using real examples and case studies, he shows how to apply these steps to

• Innovate from Scratch: Identify a new market, and invent and deliver a successful product
• Innovate to Dominate: Maintain a position of market dominance
• Innovate to Conquer: Replace a current leader
• Innovate to Disrupt: Use new inventions to power your way into emerging markets

Innovate the Future is an indispensable resource for anyone who wants to drive more strategic value and profit from innovation: CxOs, strategists, entrepreneurs, R&D leaders, product and line of business leaders, and investors alike.

「創新未來：一個經過驗證的、逐步方法，持續創造革命性的產品、服務和流程」

當談到進入、創造或主導市場時，破壞性創新是您最強大的工具。不幸的是，大多數公司發現破壞性創新難以實現，幾乎不可能複製。在《創新未來》中，著名技術創新者大衛·克羅斯林（David Croslin）幫助您一勞永逸地解決這個問題。克羅斯林介紹了一個經過驗證的過程，用於持續創造真正具有轉型力的發明、技術和方法。

克羅斯林依據自己在從初創企業到財富20強的組織中領導創新的無與倫比的經驗，確定了優化整個創新生命周期的結構化步驟。然後，他使用真實的例子和案例研究，展示如何將這些步驟應用於以下方面：

- 從零開始創新：識別新市場，發明並交付成功的產品
- 主導創新：保持市場主導地位
- 征服創新：取代當前的領導者
- 破壞性創新：利用新發明進入新興市場

《創新未來》對於任何希望從創新中獲得更多戰略價值和利潤的人來說都是一個不可或缺的資源：高層管理人員、策略家、企業家、研發領導者、產品和業務線領導者以及投資者。