Web Content Management: A Collaborative Approach
- 出版商: Addison-Wesley Professional
- 出版日期: 2001-10-05
- 售價: $199
- 語言: 英文
- 頁數: 272
- 裝訂: Paperback
- ISBN: 0201657821
- ISBN-13: 9780201657821
For business managers and web practitioners, the success of their most vital web initiatives depends on doing one thing particularly well--managing web content. As web site content grows in volume and importance, its development and maintenance can no longer be performed either informally or by a single group. Instead, content must be systematically developed, deployed, and managed through standard techniques and processes that enable the site to scale.
Written by the leading visionary in the field, Web Content Management: A Collaborative Approach presents the principles, practices, and mindset involved in web content management. Learn the core issues of collaborative development, including versioning and managing concurrent changes. See how a solution framework used by many Fortune 1000 companies details a step-by-step process for designing and implementing a content infrastructure, including a workflow architecture and a task-based deployment methodology.
This book prepares you for the issues you are likely to face. It describes key tools, processes, and organizational approaches that support effective web content management and shows how all of these elements can be expertly integrated into a world-class enterprise solution--a web site with plentiful, current, and dynamic content that gets critical information to customers, employees, and suppliers quickly.
You will learn:
- Development principles that allow you to scale web sites to enterprise class
- Proven ways to organize enterprise web sites
- The underpinnings of web site versioning, concurrent changes, and templating
- The work area/staging area paradigm of development
- How to distinguish source files from generated files
- How workflow and approval patterns allow web sites to innovate continuously
- How to handle multiple web initiatives
- How web systems typically integrate with databases, template systems, document management systems, deployment, and backup systems
- Current trends in content management and what these trends imply for the future
Real-world case studies drawn from the author's extensive experience consulting for large companies illustrate the practical use of content management techniques. In particular, new managers will find tremendous value in viewing the practices of other web organizations through these "day-in-the-life-of" examples.
With Web Content Management as your guide, you will be better
prepared to elevate your web site--whether it is small, growing, or already
large--to an information-rich, enterprise-scale solution.
Table of Contents
Peng T. Ong.@CHAPTER = Preface.
I. MOTIVATION FOR CONTENT MANAGEMENT.
1. The Internet Changes the Rules of the Game.
Fear and Greed.
Rules of the Game.
Rule #2: Experiment. Iterate. Grow.
Rule #3: Respond to Customers Quickly and Frequently, or Lose Them!
Rule #4: Enable the Masses!
Rule #5: Make It Manageable and Reproducible.
2. Overview of Content Management.
From Prototype to Enterprise.
Universality of Assets.
Managing Web Assets.
Staging the Web Site.
Independent Edit Areas.
Content Management Architecture.
Deployment and Operations Management.
II. CONCEPTS AND PRINCIPLES.
3. Principles of Collaborative Web Development.
Are We in the Chaos Zone?
Development and Production Separation.
Direct Feedback (WYSIWYG).
Control Mechanisms: Auditing and Enforcement.
4. Best Practices for Collaborative Web Development.
The WSE Paradigm.
Common Work Cycles in Web Development.
Compare-Update Work Cycle.
Review Work Cycle.
Major Test Work Cycle.
5. Templating Empowers Content Contributors.
The Freshness Imperative.
The Challenge of Change.
A Template System.
Advantages of a Template System.
6. Workflow Speeds Work Cycles.
Characteristics of Web Development.
Virtual Assembly Line.
Active and Inactive Tasks.
Building a Workflow.
Designing a Workflow.
2. Identify Candidate Workflow.
3. Sketch the Steps.
4. Identify Known and Not-Yet-Known Parameters.
5. Add Remaining Transitions.
6. Add Notification Steps.
7. Deploying Content.
Making Changes Transactional.
What Initiates Deployment?
Designing a Deployment Infrastructure.
8. Multiple Web Initiatives.
Basic Branch Patterns.
Short-Term/Long-Term Branch Pattern.
Dependent Branch Pattern.
Identifying Branch Patterns.
Dependent Web Sites.
III. DESIGN AND IMPLEMENTATION.
9. Using Web Content Management for Globalization.
A Globalization Initiative.
The Easy Path Leads to Trouble.
Design a Solid Platform for International Development.
Template System Design.
10. Summary and Conclusions.
Revisiting the Rules.
Experiment. Iterate. Grow.
Respond to Customers Quickly and Frequently, or Lose Them!
Enable the Masses!
Make It Manageable and Reproducible.
Content Contributors and Their Tools Become More Specialized.
Blurring the Distinction between Web Operations and the Rest of Business.
More Distributed and Flow-based Handling of Assets, Tasks, and Jobs.
More Emphasis on Content Tagging to Enable Storage, Retrieval, Search, Reuse, and Routing.
Emphasize 24 x 7 Management Infrastructure.
Appendix A: A Smart File System.
Appendix B: A Workflow Design for Formal Hand Off Between Groups.
QA Hand-off Workflow.
Appendix C: A Workflow Design for Predetermined Time Schedules.
Time-Slot Techniques—Detailed Example.
Variations on the Time-Slot Technique.
Appendix D: Basic Process Steps of a Best-Practice Content Management Process.
Example: Web Site.
A Best-Practice Development Process.
Example: Rebranding Initiative.