Web Content Management: A Collaborative Approach
暫譯: 網頁內容管理：協作式方法

Russell Nakano

Web Content Management: A Collaborative Approach
  • 出版商: Addison Wesley
  • 出版日期: 2001-09-25
  • 定價: $1,280
  • 售價: 5.0 折 $640
  • 語言: 英文
  • 頁數: 272
  • 裝訂: Paperback
  • ISBN: 0201657821
  • ISBN-13: 9780201657821
  • 相關分類: 網頁設計

    • 立即出貨(限量)

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商品描述

For business managers and web practitioners, the success of their most vital web initiatives depends on doing one thing particularly well--managing web content. As web site content grows in volume and importance, its development and maintenance can no longer be performed either informally or by a single group. Instead, content must be systematically developed, deployed, and managed through standard techniques and processes that enable the site to scale.

Written by the leading visionary in the field, Web Content Management: A Collaborative Approach presents the principles, practices, and mindset involved in web content management. Learn the core issues of collaborative development, including versioning and managing concurrent changes. See how a solution framework used by many Fortune 1000 companies details a step-by-step process for designing and implementing a content infrastructure, including a workflow architecture and a task-based deployment methodology.

This book prepares you for the issues you are likely to face. It describes key tools, processes, and organizational approaches that support effective web content management and shows how all of these elements can be expertly integrated into a world-class enterprise solution--a web site with plentiful, current, and dynamic content that gets critical information to customers, employees, and suppliers quickly.

You will learn:

  • Development principles that allow you to scale web sites to enterprise class
  • Proven ways to organize enterprise web sites
  • The underpinnings of web site versioning, concurrent changes, and templating
  • The work area/staging area paradigm of development
  • How to distinguish source files from generated files
  • How workflow and approval patterns allow web sites to innovate continuously
  • How to handle multiple web initiatives
  • How web systems typically integrate with databases, template systems, document management systems, deployment, and backup systems
  • Current trends in content management and what these trends imply for the future

Real-world case studies drawn from the author's extensive experience consulting for large companies illustrate the practical use of content management techniques. In particular, new managers will find tremendous value in viewing the practices of other web organizations through these "day-in-the-life-of" examples.

With Web Content Management as your guide, you will be better prepared to elevate your web site--whether it is small, growing, or already large--to an information-rich, enterprise-scale solution.

Table of Contents

Foreword.

Manuel Terranova.
Peng T. Ong.@CHAPTER = Preface.


Acknowledgments.

I. MOTIVATION FOR CONTENT MANAGEMENT.

1. The Internet Changes the Rules of the Game.

Executive Summary.
Introduction.
Overview.
Fear and Greed.
Rules of the Game.
Rule #1: It's the Assets, Stupid!
Rule #2: Experiment. Iterate. Grow.
Rule #3: Respond to Customers Quickly and Frequently, or Lose Them!
Rule #4: Enable the Masses!
Rule #5: Make It Manageable and Reproducible.

Summary.
Roadmap.


2. Overview of Content Management.

Executive Summary.
From Prototype to Enterprise.
2 a.m. Software.
The Pioneers.
The Tornado.
Go Dot-com.

Terminology.
Universality of Assets.
Managing Web Assets.
Live Editing.
Staging the Web Site.
Independent Edit Areas.
Content Management.

Content Management Architecture.
Content Creation/Editing Subsystem.
Repository Subsystem.
Workflow Subsystem.
Deployment and Operations Management.

Summary.

II. CONCEPTS AND PRINCIPLES.


3. Principles of Collaborative Web Development.

Executive Summary.
Introduction.
Basic Concepts.
Stakeholder Identification.
Are We in the Chaos Zone?
Development and Production Separation.
Asset Identification.
Direct Feedback (WYSIWYG).
Parallel Development.
Versioning.
Control Mechanisms: Auditing and Enforcement.

Summary.


4. Best Practices for Collaborative Web Development.

Executive Summary.
The WSE Paradigm.
Collaboration Strategies.

Collaboration Operations.
Submit Operation.
Compare Operation.
Update Operation.
Merge Operation.
Publish Operation.

Work Cycles.
Version Snapshots.

Common Work Cycles in Web Development.
Real-Time Development Work Cycle.
Compare-Update Work Cycle.
Review Work Cycle.
Major Test Work Cycle.

Summary.


5. Templating Empowers Content Contributors.

Executive Summary.
Background.
The Freshness Imperative.
The Challenge of Change.
Enabling Change.
A Template System.
Example: ezSuggestionBox.com.
Advantages of a Template System.

Summary.
Practitioner's Checklist.


6. Workflow Speeds Work Cycles.

Executive Summary.
Using Workflow.
Characteristics of Web Development.
People Factors.
Project Factors.
Process Factors.
Business Factors.

Virtual Assembly Line.
Workflow Concepts.
Interaction Pattern.
Tasks.
Job.
Transition Links.
Active and Inactive Tasks.
Building a Workflow.
Notification.

Designing a Workflow.
1. Identify Interaction Sequences.
2. Identify Candidate Workflow.
3. Sketch the Steps.
4. Identify Known and Not-Yet-Known Parameters.
5. Add Remaining Transitions.
6. Add Notification Steps.

Summary.
Practitioner's Checklist.


7. Deploying Content.

Executive Summary.
Introduction.
Concept Review.
The Release Agreement.
Common Pitfalls.
Continuous Change.
Database Assets.

Design Considerations.
Incremental Changes.
Making Changes Transactional.
What Initiates Deployment?
Script Integration.
Rollback.

Designing a Deployment Infrastructure.
Enterprise Deployment Architecture.

Summary.
Practitioner's Checklist.


8. Multiple Web Initiatives.

Executive Summary.
Introduction.
Overview.
Concepts.
Logically Independent Web Site.
Task Overlap.

Basic Branch Patterns.
Single-Branch Pattern.
Agency Pattern.
Short-Term/Long-Term Branch Pattern.
Dependent Branch Pattern.

Identifying Branch Patterns.
Example--Using Branches in a Dot-Com Company.
Dependent Web Sites.

Summary.
Practitioner's Checklist.

III. DESIGN AND IMPLEMENTATION.


9. Using Web Content Management for Globalization.

Executive Summary.
Introduction.
A Globalization Initiative.
The Easy Path Leads to Trouble.
Design a Solid Platform for International Development.
Branch Structure.
Work Area Structure.
Special Situations.

Workflow Design.
Template System Design.
Deployment Design.
Summary.


10. Summary and Conclusions.

Executive Summary.
Introduction.
Revisiting the Rules.
It's the Assets, Stupid!
Experiment. Iterate. Grow.
Respond to Customers Quickly and Frequently, or Lose Them!
Enable the Masses!
Make It Manageable and Reproducible.

Future Trends.
Content Becomes More Structured.
Content Contributors and Their Tools Become More Specialized.
Blurring the Distinction between Web Operations and the Rest of Business.
More Distributed and Flow-based Handling of Assets, Tasks, and Jobs.
More Emphasis on Content Tagging to Enable Storage, Retrieval, Search, Reuse, and Routing.
Emphasize 24 x 7 Management Infrastructure.

Conclusion.

IV. APPENDICES.


Appendix A: A Smart File System.
Appendix B: A Workflow Design for Formal Hand Off Between Groups.

Executive Summary.
Introduction.
Requirements.
QA Hand-off Workflow.
Summary.


Appendix C: A Workflow Design for Predetermined Time Schedules.

Executive Summary.
Problem Scenario.

Background.
Time-Slot Technique.
Time-Slot Techniques—Detailed Example.
Discussion.
Variations on the Time-Slot Technique.


Appendix D: Basic Process Steps of a Best-Practice Content Management Process.

Executive Summary.
Example: Web Site.
A Best-Practice Development Process.
Example: Rebranding Initiative.
Summary.


Resources.

商品描述(中文翻譯)

對於商業經理和網頁從業人員來說，他們最重要的網頁計畫的成功取決於一件特別重要的事情——管理網頁內容。隨著網站內容的量和重要性不斷增長，其開發和維護不再能夠以非正式或單一團隊的方式進行。相反，內容必須通過標準技術和流程系統性地開發、部署和管理，以使網站能夠擴展。

本書由該領域的領先願景者撰寫，網頁內容管理：協作方法介紹了網頁內容管理所涉及的原則、實踐和心態。了解協作開發的核心問題，包括版本控制和管理並行變更。看看許多Fortune 1000公司所使用的解決方案框架，詳細說明了設計和實施內容基礎設施的逐步過程，包括工作流程架構和基於任務的部署方法。

本書為您準備了您可能面臨的問題。它描述了支持有效網頁內容管理的關鍵工具、流程和組織方法，並展示了如何將所有這些元素專業地整合成一個世界級的企業解決方案——一個擁有豐富、最新和動態內容的網站，能夠快速將關鍵信息傳遞給客戶、員工和供應商。

您將學到：
- 允許您將網站擴展到企業級的開發原則
- 組織企業網站的有效方法
- 網站版本控制、並行變更和模板化的基礎
- 開發的工作區/暫存區範式
- 如何區分源文件和生成文件
- 工作流程和批准模式如何使網站持續創新
- 如何處理多個網頁計畫
- 網頁系統通常如何與數據庫、模板系統、文檔管理系統、部署和備份系統集成
- 當前內容管理的趨勢及這些趨勢對未來的影響

從作者在大型公司顧問工作中的豐富經驗中提取的現實案例研究，展示了內容管理技術的實際應用。特別是，新經理將會在這些“日常生活”範例中找到其他網頁組織實踐的巨大價值。

有了網頁內容管理作為您的指導，您將更好地準備提升您的網站——無論它是小型、成長中還是已經很大的網站——到一個信息豐富的企業級解決方案。

目錄

前言。
Manuel Terranova。Peng T. Ong。@CHAPTER = 前言。

致謝。

I. 內容管理的動機。
1. 網際網路改變了遊戲規則。
執行摘要。引言。概述。恐懼與貪婪。遊戲規則。
規則 #1：資產，笨蛋！規則 #2：實驗。迭代。成長。規則 #3：快速且頻繁地回應客戶，否則就會失去他們！規則 #4：使大眾能夠參與！規則 #5：使其可管理且可重複。

摘要。路線圖。

2. 內容管理概述。
執行摘要。從原型到企業。
2 a.m. 軟體。先驅者。龍捲風。Go Dot-com。

術語。資產的普遍性。管理網頁資產。
即時編輯。網站的暫存。獨立編輯區域。內容管理。
內容管理架構。
內容創建/編輯子系統。存儲庫子系統。工作流程子系統。部署和運營管理。

摘要。

II. 概念與原則。
3. 協作網頁開發的原則。
執行摘要。引言。基本概念。
利益相關者識別。我們是否處於混亂區域？開發與生產分離。資產識別。直接反饋（所見即所得）。平行開發。版本控制。控制機制：審計與執行。

摘要。

4. 協作網頁開發的最佳實踐。
執行摘要。WSE範式。
協作策略。
協作操作。
提交操作。比較操作。更新操作。合併操作。發布操作。

工作週期。
版本快照。

網頁開發中的常見工作週期。
即時開發工作週期。比較-更新工作週期。審查工作週期。主要測試工作週期。

摘要。

5. 模板化賦能內容貢獻者。
執行摘要。背景。新鮮感的必要性。變更的挑戰。促進變更。一個模板系統。
範例：ezSuggestionBox.com。模板系統的優勢。

摘要。實踐者檢查清單。

6. 工作流程加速工作週期。
執行摘要。使用工作流程。
網頁開發的特徵。
人員因素。項目因素。流程因素。商業因素。

虛擬裝配線。工作流程概念。
互動模式。任務。工作。過渡鏈接。主動和非主動任務。建立工作流程。通知。

設計工作流程。
1. 識別互動序列。2. 識別候選工作流程。3. 草擬步驟。4. 識別已知和尚未知道的參數。5. 添加剩餘的過渡。6. 添加通知步驟。

摘要。實踐者檢查清單。

7. 部署內容。
執行摘要。引言。概念回顧。
發布協議。常見陷阱。持續變更。數據庫資產。

設計考量。
增量變更。使變更具交易性。什麼啟動部署？腳本集成。回滾。

設計部署基礎設施。
企業部署架構。

摘要。實踐者檢查清單。

8. 多個網頁計畫。
執行摘要。引言。
概述。概念。
邏輯獨立的網站。任務重疊。

基本分支模式。
單分支模式。代理模式。短期/長期分支模式。依賴分支模式。

識別分支模式。
範例——在一家Dot-Com公司中使用分支。依賴網站。

摘要。實踐者檢查清單。

III. 設計與實施。
9. 使用網頁內容管理進行全球化。
執行摘要。引言。一個全球化計畫。簡單的路徑會導致麻煩。為國際開發設計一個穩固的平台。分支結構。
工作區結構。特殊情況。

工作流程設計。模板系統設計。部署設計。摘要。

10. 摘要與結論。
執行摘要。引言。重新審視規則。
資產，笨蛋！實驗。迭代。成長。快速且頻繁地回應客戶，否則就會失去他們！使大眾能夠參與！使其可管理且可重複。

未來趨勢。
內容變得更加結構化。內容貢獻者及其工具變得更加專業化。模糊網頁操作與其他業務之間的區別。對資產、任務和工作的處理更加分散和基於流程。更強調內容標記以促進存儲、檢索、搜索、重用和路由。強調24 x 7的管理基礎設施。

結論。

IV. 附錄。
附錄A：智能文件系統。附錄B：群組之間正式交接的工作流程設計。
執行摘要。引言。需求。QA交接工作流程。摘要。

附錄C：預定時間表的工作流程設計。
執行摘要。
問題情境。背景。時間槽技術。時間槽技術——詳細範例。討論。時間槽技術的變體。

附錄D：最佳實踐內容管理流程的基本過程步驟。
執行摘要。範例：網站。一個最佳實踐開發流程。範例：品牌重塑計畫。摘要。

資源。

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