e-Business 2.0: Roadmap for Success, 2/e
暫譯: 電子商務 2.0：成功之路圖，第二版

Ravi Kalakota, Marcia Robinson

e-Business 2.0: Roadmap for Success, 2/e
  • 出版商: Addison Wesley
  • 出版日期: 2000-12-11
  • 售價: $900
  • 貴賓價: 9.8 折 $882
  • 語言: 英文
  • 頁數: 544
  • 裝訂: Paperback
  • ISBN: 0201721651
  • ISBN-13: 9780201721652
  • 相關分類: 電子商務 E-commerce

    • 已絕版

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Description

Looking for a way to effectively introduce e-business your students? As students learn the strategies of business operations, it's ever more important that they learn how to take maximum advantage of e-business. Ravi Kalakota and Marcia Robinson have created a timely follow-up to the best-seller on this crucial topic, E-Business 2.0. Drawing on their extensive personal experience working with leading businesses, they provide a clear picture of the benefits and challenges that e-business presents and identify the fundamental design principles for building a successful e-business blueprint.

This new edition incorporates the latest strategies and techniques gained from the experiences of the first generation of e-businesses. In addition to updated information on application framework design, the book now features more detail on strategy and e-business execution.

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Appropriate Courses

Electronic Commerce.

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Features

  • A new chapter entitled “Digitize the Business” and renewed emphasis on strategy.
  • A new chapter entitled “Execution, Execution and More Execution” —many books have been written on strategy, but very few discuss execution and what is necessary to make e-business happen.
  • Demystifies key terms such as Supply Chain Management (SCM). Enterprise Application Integration (EAI), Customer Relationship Management (CRM), and much more.
  • A clear guide to the technical and organizational issues involved in developing and deploying an e-Business model.
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Table Of Contents

Foreword.
Preface.
1. Moving from e-Commerce to e-Business.
2. Spotting e-Business Trends.
3. Digitizing the Business: e-Business Patterns.
4. Thinking e-Business Design: More Than Technology.
5. Constructing the e-Business Architecture: Enterprise Apps.
6. Integrating Processes to Build Relationships: Customer Relationship Management.
7. Transforming Customer Contact into Revenue: Selling-Chain Management.
8. Building the e-Business Backbone: Enterprise Resource Planning.
9. Implementing Supply Chain Management and e-Fulfillment.
10. Demystifying e-Procurement: Buy-Side, Sell-Side, Net Markets, and Trading Exchanges.
11. Business Intelligence: The Next Generation of Knowledge Management.
12. Developing the e-Business Design: Strategy Formulation.
13. Translating e-Business Strategy into Action: e-Blueprint Formulation.
14. Mobilizing the Organization: Tactical Execution.
Endnotes.
Index.


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商品描述(中文翻譯)

描述
尋找有效向學生介紹電子商務的方法嗎？隨著學生學習商業運營的策略，學會如何充分利用電子商務變得越來越重要。Ravi Kalakota 和 Marcia Robinson 創造了這本關於這一重要主題的暢銷書《E-Business 2.0》的及時後續作品。基於他們與領先企業合作的豐富個人經驗，他們提供了電子商務所帶來的好處和挑戰的清晰圖景，並確定了建立成功電子商務藍圖的基本設計原則。
這一新版整合了從第一代電子商務的經驗中獲得的最新策略和技術。除了更新應用框架設計的信息外，這本書現在還更詳細地介紹了策略和電子商務執行。

適合課程
電子商務。

特點
- 新增一章標題為「數位化商業」，並重新強調策略。
- 新增一章標題為「執行、執行與更多執行」——許多書籍都討論策略，但很少有書籍探討執行及使電子商務實現所需的條件。
- 解釋關鍵術語，如供應鏈管理 (Supply Chain Management, SCM)、企業應用整合 (Enterprise Application Integration, EAI)、客戶關係管理 (Customer Relationship Management, CRM) 等等。
- 提供有關開發和部署電子商務模型的技術和組織問題的清晰指導。

目錄
- 前言。
- 序言。
- 1. 從電子商務轉向電子商業。
- 2. 發現電子商務趨勢。
- 3. 數位化商業：電子商務模式。
- 4. 思考電子商務設計：不僅僅是技術。
- 5. 構建電子商務架構：企業應用。
- 6. 整合流程以建立關係：客戶關係管理。
- 7. 將客戶接觸轉化為收入：銷售鏈管理。
- 8. 建立電子商務骨幹：企業資源規劃。
- 9. 實施供應鏈管理和電子履行。
- 10. 解釋電子採購：買方、賣方、網絡市場和交易所。
- 11. 商業智慧：下一代知識管理。
- 12. 開發電子商務設計：策略制定。
- 13. 將電子商務策略轉化為行動：電子藍圖制定。
- 14. 動員組織：戰術執行。
- 參考文獻。
- 索引。

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