e-Business 2.0: Roadmap for Success, 2/e

Ravi Kalakota, Marcia Robinson

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Description

Looking for a way to effectively introduce e-business your students? As students learn the strategies of business operations, it's ever more important that they learn how to take maximum advantage of e-business. Ravi Kalakota and Marcia Robinson have created a timely follow-up to the best-seller on this crucial topic, E-Business 2.0. Drawing on their extensive personal experience working with leading businesses, they provide a clear picture of the benefits and challenges that e-business presents and identify the fundamental design principles for building a successful e-business blueprint.

This new edition incorporates the latest strategies and techniques gained from the experiences of the first generation of e-businesses. In addition to updated information on application framework design, the book now features more detail on strategy and e-business execution.

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Appropriate Courses

Electronic Commerce.

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Features

  • A new chapter entitled “Digitize the Business” and renewed emphasis on strategy.
  • A new chapter entitled “Execution, Execution and More Execution” —many books have been written on strategy, but very few discuss execution and what is necessary to make e-business happen.
  • Demystifies key terms such as Supply Chain Management (SCM). Enterprise Application Integration (EAI), Customer Relationship Management (CRM), and much more.
  • A clear guide to the technical and organizational issues involved in developing and deploying an e-Business model.
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Table Of Contents

Foreword.
Preface.
1. Moving from e-Commerce to e-Business.
2. Spotting e-Business Trends.
3. Digitizing the Business: e-Business Patterns.
4. Thinking e-Business Design: More Than Technology.
5. Constructing the e-Business Architecture: Enterprise Apps.
6. Integrating Processes to Build Relationships: Customer Relationship Management.
7. Transforming Customer Contact into Revenue: Selling-Chain Management.
8. Building the e-Business Backbone: Enterprise Resource Planning.
9. Implementing Supply Chain Management and e-Fulfillment.
10. Demystifying e-Procurement: Buy-Side, Sell-Side, Net Markets, and Trading Exchanges.
11. Business Intelligence: The Next Generation of Knowledge Management.
12. Developing the e-Business Design: Strategy Formulation.
13. Translating e-Business Strategy into Action: e-Blueprint Formulation.
14. Mobilizing the Organization: Tactical Execution.
Endnotes.
Index.


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