Creating Powerful Radio: Getting, Keeping and Growing Audiences (Paperback)

Valerie Geller

  • 出版商: Focal Press
  • 出版日期: 2007-03-22
  • 定價: $1,200
  • 售價: 2.5$299
  • 語言: 英文
  • 頁數: 368
  • 裝訂: Paperback
  • ISBN: 0240519280
  • ISBN-13: 9780240519289
  • 相關分類: 管理與領導 Management-leadership
  • 立即出貨 (庫存 < 4)



Creating Powerful Radio
For Managers, Programmers and Talent

  • GROW AUDIENCES - Increase your ratings! LifeStage Demographics: Know your audience and how they listen.

  • PROGRAMMING Build exciting programming - even on dull news days - with proven techniques to guide programmers and talent to the next level of performance.

  • NEWS: Write, produce and deliver powerful news. Learn multiple version techniques and much more.

  • PERSONALITY Identify winning talent. Develop strong air personalities. Learn to manage high ego talent and motivate your staff to do their best.

  • TALK Secrets to improve your show. Learn powerful radio interview techniques and ways to make the talk win big.

  • INFORMATION Break down the walls between news and entertainment radio. Creative methods to easily write and deliver complex, detailed stories or issues using the multi-version method.

  • PROMOTIONS Learn methods to spread the word about your station and write powerful copy for more effective promos and commercials

  • AIRCHECKING A comprehensive step-by-step guide to show prep and effective airchecking.

    Valerie Geller is an internationally acclaimed broadcast consultant working with stations that emphasize news, talk, information and personality radio.

    What people are saying about Valerie Geller's Creating Powerful Radio
  • 商品描述(中文翻譯)



    - 增加聽眾 - 提高收聽率!了解你的聽眾以及他們的收聽方式。
    - 節目製作 - 在乏味的新聞日子中創造令人興奮的節目,使用經過驗證的技巧引導節目製作人和主持人提升表現水平。
    - 新聞 - 撰寫、製作和傳遞有力的新聞。學習多版本技巧等等。
    - 個性 - 辨識出優勝的主持人。培養出強大的節目個性。學習如何管理自負心強的主持人,並激勵你的員工發揮最佳水平。
    - 談話 - 提升你的節目。學習強大的廣播訪談技巧,以及讓談話節目取得巨大成功的方法。
    - 資訊 - 打破新聞和娛樂廣播之間的界限。使用多版本方法輕鬆撰寫和傳遞複雜、詳細的故事或議題。
    - 推廣 - 學習宣傳你的電台的方法,並為更有效的宣傳和廣告撰寫強大的文案。
    - 節目檢查 - 全面的逐步指南,包括節目準備和有效的節目檢查。

    Valerie Geller是一位國際知名的廣播顧問,與強調新聞、談話、資訊和個性廣播的電台合作。

    人們對Valerie Geller的《創造強大的廣播節目》的評價如下: