Creating Powerful Radio: Getting, Keeping and Growing Audiences (Paperback)

Valerie Geller

  • 出版商: Focal Press
  • 出版日期: 2007-03-22
  • 定價: $1,200
  • 售價: 2.5$299
  • 語言: 英文
  • 頁數: 368
  • 裝訂: Paperback
  • ISBN: 0240519280
  • ISBN-13: 9780240519289
  • 立即出貨 (庫存 < 4)



Creating Powerful Radio
For Managers, Programmers and Talent

  • GROW AUDIENCES - Increase your ratings! LifeStage Demographics: Know your audience and how they listen.

  • PROGRAMMING Build exciting programming - even on dull news days - with proven techniques to guide programmers and talent to the next level of performance.

  • NEWS: Write, produce and deliver powerful news. Learn multiple version techniques and much more.

  • PERSONALITY Identify winning talent. Develop strong air personalities. Learn to manage high ego talent and motivate your staff to do their best.

  • TALK Secrets to improve your show. Learn powerful radio interview techniques and ways to make the talk win big.

  • INFORMATION Break down the walls between news and entertainment radio. Creative methods to easily write and deliver complex, detailed stories or issues using the multi-version method.

  • PROMOTIONS Learn methods to spread the word about your station and write powerful copy for more effective promos and commercials

  • AIRCHECKING A comprehensive step-by-step guide to show prep and effective airchecking.

    Valerie Geller is an internationally acclaimed broadcast consultant working with stations that emphasize news, talk, information and personality radio.

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