Electronic Media Management, Revised, 5/e
暫譯: 電子媒體管理（修訂版，第五版）

Peter Pringle, Michael F Starr

Electronic Media Management, Revised, 5/e

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Table of Contents

Broadcast Station Management; Financial Management; Human Resource Management; Broadcast Programming; Broadcast Sales; Broadcast Promotion and Marketing; Broadcast Regulations; Managing the Cable Television System; Public Broadcast Station Management ; Entry into the Electronic Media Business; Appendix A: TV Parental Guidelines; Appendix B: Radio Station Manager's Guide: Some Basics of the FCC's Rules and Regulations; Glossary; Bibliography; Index

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目錄

廣播電台管理；財務管理；人力資源管理；廣播節目編排；廣播銷售；廣播推廣與行銷；廣播法規；有線電視系統管理；公共廣播電台管理；進入電子媒體業務；附錄A：電視家長指導方針；附錄B：廣播電台經理指南：FCC規則與法規的一些基本知識；術語表；參考書目；索引

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