Electronic Media Management, Revised, 5/e

Peter Pringle, Michael F Starr

  • 出版商: Focal Press
  • 出版日期: 2006-04-13
  • 定價: $2,150
  • 售價: 0.9$199
  • 語言: 英文
  • 頁數: 432
  • 裝訂: Paperback
  • ISBN: 024080872X
  • ISBN-13: 9780240808727

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Table of Contents

Broadcast Station Management; Financial Management; Human Resource Management; Broadcast Programming; Broadcast Sales; Broadcast Promotion and Marketing; Broadcast Regulations; Managing the Cable Television System; Public Broadcast Station Management ; Entry into the Electronic Media Business; Appendix A: TV Parental Guidelines; Appendix B: Radio Station Manager's Guide: Some Basics of the FCC's Rules and Regulations; Glossary; Bibliography; Index