Electronic Media Management, Revised, 5/e
Peter Pringle, Michael F Starr
- 出版商: Focal Press
- 出版日期: 2006-03-01
- 定價: $2,150
- 售價: 0.9 折 $199
- 語言: 英文
- 頁數: 432
- 裝訂: Paperback
- ISBN: 024080872X
- ISBN-13: 9780240808727
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Table of Contents
Broadcast Station Management; Financial Management; Human Resource Management; Broadcast Programming; Broadcast Sales; Broadcast Promotion and Marketing; Broadcast Regulations; Managing the Cable Television System; Public Broadcast Station Management ; Entry into the Electronic Media Business; Appendix A: TV Parental Guidelines; Appendix B: Radio Station Manager's Guide: Some Basics of the FCC's Rules and Regulations; Glossary; Bibliography; Index
