Creating Flash Advertising: From Concept to Tracking - Microsites, Video Ads and More (Paperback)
暫譯: 創建閃光廣告：從概念到追蹤 - 微型網站、視頻廣告及更多（平裝本）

• Mastering the myriad of ad specs, deadlines, quality and version control issues
  
• Creating ads that balance campaign goals with design constraints
  
• Preparing and building ads with team and QC standards
  
• Using forms and data in ads without file bloat
  
• File optimization techniques for swf files
  
• 3rd party rich media technologies that transcend the 30k banner
  
• Trafficking and tracking ads for impressions, interactions, clicks, and conversions
  
• Using ActionScript to save development time and implement team standards
  
  Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com

Table of Contents

Flash Advertising Quick Start; Constants and Considerations; Designing Banner Ads; Preparing and Building Ads; Forms and Data in Ads; File Optimization; Third Party Rich Media Technologies; Trafficking and Tracking Your Ads; Designing Micro Sites; Preparing and Building Micro Sites; Driving Traffic to Your Micro Site; Advertising Examples; Snippets and Classes