Management and the Arts, 4/e (Paperback)

Management and the Arts, Fourth Edition provides you with theory and practical applications from all management perspectives including planning, marketing, finance, economics, organizational, staffing, and group dynamics ALL related to an arts organization. Whether you are a manager in a theatre, museum, dance company, or opera, you will gain useful insights into management. Topics written especially to help you with your management skills include:

* How arts organizations and management evolved
* The theories and processes behind strategic planning and decision making
* Organizing and organizational design
* Staffing and personal relations
* The tools and techniques available from communicating effectively and keeping track of information
* Budgeting, fundraising, and financial management
* Integrating various management theories and practical applications
* How to work effectively with boards
* Sections on e-marketing and Web marketing
* Includes: case studies, statistics, career, and financial information

Revised to reflect the latest thinking and trends in managing organizations and people, Management and the Arts, Fourth Edition features class-tested questions in each chapter, which help you to integrate the material and develop ideas as to how the situations and problems could have been handled. Case studies focus on the challenges facing managers and organizations every day, and "In The News” quotes give you real-world examples of principles and theories. Developing career skills and options, graduate and postgraduate training opportunities, and professional organizations and conferences are highlighted.

《管理與藝術》第四版提供了從各種管理角度（包括規劃、市場營銷、財務、經濟、組織、人員配置和團隊動力學）的理論和實際應用，所有這些都與藝術機構相關。無論您是劇院、博物館、舞蹈團還是歌劇的經理，您都將獲得有用的管理見解。特別為幫助您提升管理技能而撰寫的主題包括：

* 藝術機構和管理的演變
* 战略规划和决策背后的理论和过程
* 组织和组织设计
* 人员配置和人际关系
* 有效沟通和信息跟踪的工具和技术
* 预算编制、筹款和财务管理
* 整合各种管理理论和实际应用
* 如何与董事会有效合作
* 电子营销和网络营销部分
* 包括：案例研究、统计数据、职业和财务信息

《管理與藝術》第四版修訂以反映組織和人員管理的最新思想和趨勢，每章都設有經過班級測試的問題，幫助您整合材料並發展對情況和問題的處理想法。案例研究聚焦於經理和組織每天面臨的挑戰，“新聞中的引言”提供了原則和理論的現實世界示例。重點介紹了職業技能和選擇、研究生和博士後培訓機會，以及專業組織和會議。