Communication Technology Update and Fundamentals, 13/e (Paperback)

August E. Grant, Jennifer H. Meadows

商品描述

Communication technologies surround us in every part of our lives: via television, web, blogging, mass media, and much more. How do people in business keep up with the latest and greatest trends, and how do they differentiate good information from bad information? How do they get help analyzing information and coming to conclusions about trends that will impact their businesses and business decisions? How do they consider the environmental and sustainability issues surrounding communication technology? This book answers these essential questions. It's for professionals and students working in telecommunications, including electronic mass media, digital signage, computers, consumer electronics, games, satellites, and telepresence. The best of the best minds on these topics all come forward here, each in their own chapter, to report on, analyze, and make recommendations, for the new edition of this definitive guide to new technologies.

New to this edition:
. New coverage of historical perspectives on communication technology bring the ideas and concepts to the forefront, providing a thoroughly grounded approach designed to appeal to professors looking for more the why's than the how's of comm. tech
. New chapters on digital cinema, mobile commerce, digital television, cinema technologies, e-books, home video, digital audio, and telepresence.
. As always, every chapter is updated to reflect the latest trends on the topic
. Brand new! Instructor's manual with testbank and sample syllabus
. Website - brand new for this edition. Chapter-by-chapter additional coverage of technologies and further resources. Continually updated. 

商品描述(中文翻譯)

通訊技術無處不在,影響著我們生活的方方面面,無論是透過電視、網路、部落格、大眾媒體等等。在商業領域中,人們如何跟上最新的趨勢?他們如何區分好壞資訊?他們如何獲得幫助分析資訊並做出對業務和商業決策有影響的趨勢的結論?他們如何考慮與通訊技術相關的環境和可持續性問題?本書回答了這些重要問題。本書針對從事電信業的專業人士和學生,包括電子大眾媒體、數位標示、電腦、消費性電子產品、遊戲、衛星和遠程會議等領域。本書匯集了這些領域中最優秀的專家,每個專家都在自己的章節中報告、分析並提出建議,為這本權威指南的新版做出貢獻。

本版新增內容:
- 新增對通訊技術歷史觀點的涵蓋,將理念和概念置於前沿,以吸引那些尋求更多「為什麼」而非「如何」的教授。
- 新增關於數位電影、行動商務、數位電視、電影技術、電子書、家庭影片、數位音訊和遠程會議的章節。
- 如同往常,每個章節都更新以反映該主題的最新趨勢。
- 全新!附有教師手冊、測驗題庫和樣本課程大綱。
- 全新網站,逐章提供額外的技術涵蓋和更多資源。持續更新中。