Streaming, Sharing, Stealing: Big Data and the Future of Entertainment (MIT Press)

Michael D. Smith, Rahul Telang

  • 出版商: MIT
  • 出版日期: 2016-08-05
  • 售價: $1,050
  • 貴賓價: 9.8$1,029
  • 語言: 英文
  • 頁數: 232
  • 裝訂: Hardcover
  • ISBN: 0262034794
  • ISBN-13: 9780262034791
  • 相關分類: 大數據 Big-data
  • 立即出貨(限量) (庫存=2)


Traditional network television programming has always followed the same script: executives approve a pilot, order a trial number of episodes, and broadcast them, expecting viewers to watch a given show on their television sets at the same time every week. But then came Netflix's House of Cards. Netflix gauged the show's potential from data it had gathered about subscribers' preferences, ordered two seasons without seeing a pilot, and uploaded the first thirteen episodes all at once for viewers to watch whenever they wanted on the devices of their choice.

In this book, Michael Smith and Rahul Telang, experts on entertainment analytics, show how the success of House of Cards upended the film and TV industries -- and how companies like Amazon and Apple are changing the rules in other entertainment industries, notably publishing and music. We're living through a period of unprecedented technological disruption in the entertainment industries. Just about everything is affected: pricing, production, distribution, piracy. Smith and Telang discuss niche products and the long tail, product differentiation, price discrimination, and incentives for users not to steal content. To survive and succeed, businesses have to adapt rapidly and creatively. Smith and Telang explain how.

How can companies discover who their customers are, what they want, and how much they are willing to pay for it? Data. The entertainment industries, must learn to play a little "moneyball." The bottom line: follow the data.



在這本書中,威廉·史密斯(Michael Smith)和拉胡爾·泰朗(Rahul Telang)作為娛樂分析專家,展示了《紙牌屋》的成功如何顛覆了電影和電視行業,以及亞馬遜和蘋果等公司如何在其他娛樂行業(尤其是出版和音樂)改變規則。我們正處於娛樂行業技術顛覆的前所未有的時期。幾乎一切都受到影響:定價、製作、分發、盜版。史密斯和泰朗討論了利基產品和長尾效應、產品差異化、價格歧視以及用戶不盜版的激勵措施。為了生存和成功,企業必須迅速而有創意地適應。史密斯和泰朗解釋了如何做到這一點。