They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer

A revolutionary marketing strategy proven to drive sales and growth

They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no longer about keyword-stuffing and link-building; in fact, using those tactics today gets your page shuffled to the bottom of the heap. Quality content is the key to success, and you already have the ingredients in-house. This book shows you how to structure an effective content strategy using the same proven principles that have revolutionized marketing for all types of businesses, across industries.

Author Marcus Sheridan's pool company struggled after the housing collapse; today, they're one of the largest pool installers in the U.S., turning away millions of dollars in business they simply cannot accommodate every year. How did he manage it? He answered questions. This book shows you how Marcus's strategy can work for your business, and how to use your keyboard to bring customers through the door.

• Boost your company's web presence with methods that work
• Build a level of trust that generates customer evangelism
• Leverage your in-house resources to produce winning content
• Utilize tactics that work, regardless of industry or sector

When people have questions, they ask a search engine. If you have answers, the right content strategy will get them to the top of the search results and seen by millions of eyes every day. Drop the marketing-speak, stop "selling," and start answering. Be seen as an authority, not just another advertisement. They Ask You Answer describes a fresh approach to marketing and the beginning of big things for your business.

一個革命性的行銷策略，已被證明能推動銷售和增長

《They Ask You Answer》是一本直接了當的指南，可以修正您目前的行銷策略。無論您的預算多少，您幾乎肯定在電視、廣播和印刷廣告上花費過多，同時忽視了您手邊最重要的資源：互聯網。內容行銷不再只是關鍵詞堆疊和建立連結；事實上，使用這些策略今天只會使您的網頁被拋到最底部。優質內容是成功的關鍵，而您已經擁有內部的要素。本書將向您展示如何使用已經革新了各行各業行銷的相同原則，來建立一個有效的內容策略。

作者Marcus Sheridan的游泳池公司在房地產崩潰後遇到困難；如今，他們是美國最大的游泳池安裝商之一，每年因無法滿足需求而拒絕數百萬美元的業務。他是如何做到的呢？他回答了問題。本書將向您展示Marcus的策略如何適用於您的業務，以及如何利用鍵盤將客戶帶進門。

- 使用有效的方法提升公司的網絡存在感
- 建立一種信任水平，產生客戶的宣傳效應
- 利用內部資源創造出成功的內容
- 使用無論行業或部門都適用的策略

當人們有問題時，他們會向搜索引擎提問。如果您有答案，正確的內容策略將使它們排在搜索結果的頂部，每天被數百萬人看到。放棄行銷用語，停止“銷售”，開始“回答”。被視為權威，而不僅僅是另一個廣告。《They Ask You Answer》描述了一種全新的行銷方法，為您的業務帶來重大突破的開始。