Play to Profit: A Cultural History of Corporate Business Games
暫譯: 從遊戲到獲利:企業商業遊戲的文化史

Nohr, Rolf F.

  • 出版商: Summit Valley Press
  • 出版日期: 2027-01-19
  • 售價: $2,800
  • 貴賓價: 9.5 折 $2,660
  • 語言: 英文
  • 頁數: 450
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 0262055953
  • ISBN-13: 9780262055956
  • 相關分類: 管理與領導 Management-leadership
  • 尚未上市,無法訂購

相關主題

商品描述

The little-known history of business games and simulations from 1955 and on--and how they influenced modern economic theory and rationality.

The business simulation emerged around 1955, after the Second World War, in the context of social change. Companies in the post-war economy were confronted with globalization, increasingly complex management tasks, and changing concepts of control and planning. At the intersection of corporate management, human resource management, and scientific economic logics and rationalities, a training tool materialized in the form of business simulations--partly played on early mainframe computers--that was to give rise to a new type of manager: the professional manager.

In Play to Profit, Rolf Nohr reconstructs the popularity of those management games in the United States from the 1950s to the 1970s and its spread around the world. He traces, for example, the role of IBM in the development and distribution of these games, examines the influence of think tanks (such as the Rand Corporation), and questions the use of these games in educational institutions such as the American Management Association and business schools such as Harvard Business School.

As management simulations evolved from serious games to teaching machines to the logics of operations research and mathematical game theory, Nohr argues that we can observe the economic rationality that characterizes our current reality.

商品描述(中文翻譯)

自 1955 年起鮮為人知的商業遊戲與模擬歷史,以及它們如何影響現代經濟理論與理性思維。

商業模擬約於 1955 年、第二次世界大戰之後,在社會變遷的背景下出現。戰後經濟中的企業面臨全球化、日益複雜的管理任務,以及不斷變化的控制與規劃觀念。在企業管理、人力資源管理,以及科學化經濟邏輯與理性的交會處,一種以商業模擬形式呈現的訓練工具逐漸成形——其中一部分是在早期的大型主機電腦上進行——並促成了一種新型態經理人的誕生:專業經理人。

在《Play to Profit》中,Rolf Nohr 重構了 1950 年代至 1970 年代管理遊戲在美國流行的歷史,以及其後傳播至世界各地的過程。他追溯了 IBM 在這些遊戲的開發與推廣中所扮演的角色,探討智庫(例如 Rand Corporation)的影響,並質疑這些遊戲在 American Management Association 等教育機構,以及 Harvard Business School 等商學院中的運用方式。

隨著管理模擬從嚴肅遊戲演變為教學機器,再進一步發展為作業研究與數學博弈理論的邏輯,Nohr 認為,我們可以從中觀察到形塑當今現實的經濟理性。

作者簡介

Rolf F. Nohr is Professor for Media Aesthetics and Media Culture at the University of Arts, Braunschweig, and an External Affiliate at the College of Humanities, University of Arizona.

作者簡介(中文翻譯)

Rolf F. Nohr 是 Braunschweig University of Arts 的媒體美學與媒體文化教授,也是 University of Arizona 人文學院的外聘 affiliate。