Zoning China: Online Video, Popular Culture, and the State

Li, Luzhou

  • 出版商: MIT
  • 出版日期: 2024-02-06
  • 售價: $1,560
  • 貴賓價: 9.5$1,482
  • 語言: 英文
  • 頁數: 312
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 026255125X
  • ISBN-13: 9780262551250
  • 海外代購書籍(需單獨結帳)

相關主題

商品描述

An examination of "cultural zoning" in China considers why government regulation of online video is so much more lenient than regulation of broadcast television.

In Zoning China, Luzhou Li investigates why the Chinese government regulates online video relatively leniently while tightly controlling what appears on broadcast television. Li argues that television has largely been the province of the state, even as the market has dominated the development of online video. Thus online video became a space where people could question state media and the state's preferred ideological narratives about the nation, history, and society. Li connects this relatively unregulated arena to the "second channel" that opened up in the early days of economic reform--piracy in all its permutations. She compares the dual cultural sphere to China's economic zoning; the marketized domain of online video is the cultural equivalent of the Special Economic Zones, which were developed according to market principles in China's coastal cities.

Li explains that although the relaxed oversight of online video may seem to represent a loosening of the party-state's grip on media, the practice of cultural zoning in fact demonstrates the the state's strategic control of the media environment. She describes how China's online video industry developed into an original, creative force of production and distribution that connected domestic private production companies, transnational corporations, and a vast network of creative labor from amateurs to professional content creators. Li notes that China has increased state management of the internet since 2014, signaling that online and offline censorship standards may be unified. Cultural zoning as a technique of cultural governance, however, will likely remain.

商品描述(中文翻譯)

對中國「文化區域化」的研究考量了為何政府對網路視頻的規範比對廣播電視的規範寬鬆得多。在《Zoning China》中,李陸舟探討了為何中國政府對網路視頻的監管相對寬鬆,而對廣播電視的內容則進行嚴格控制。李認為,電視長期以來主要是國家的領域,即使市場主導了網路視頻的發展。因此,網路視頻成為人們質疑國家媒體及國家對於國家、歷史和社會的意識形態敘事的空間。李將這個相對不受管制的領域與經濟改革初期開放的「第二頻道」聯繫起來——各種形式的盜版。她將雙重文化領域與中國的經濟區域化進行比較;網路視頻的市場化領域是文化上相當於根據市場原則在中國沿海城市發展的特區。

李解釋道,儘管網路視頻的監管放鬆似乎代表著黨國對媒體的控制有所鬆動,但文化區域化的實踐實際上顯示了國家對媒體環境的戰略控制。她描述了中國的網路視頻產業如何發展成為一個原創的、創造性的生產和分配力量,連結了國內的私營製作公司、跨國企業以及從業餘者到專業內容創作者的龐大創意勞動網絡。李指出,自2014年以來,中國已加強對互聯網的國家管理,這表明網路和離線的審查標準可能會統一。然而,作為文化治理技術的文化區域化,可能仍將持續存在。

作者簡介

Luzhou Li is a Lecturer in the School of Media, Film, and Journalism at Monash University.

作者簡介(中文翻譯)

Luzhou Li 是莫納什大學媒體、電影與新聞學院的講師。