The Business of Media Distribution: Monetizing Film, TV and Video Content in an Online World (Paperback)

Jeff Ulin

  • 出版商: Focal Press
  • 出版日期: 2009-10-05
  • 定價: $1,150
  • 售價: 2.6$299
  • 語言: 英文
  • 頁數: 528
  • 裝訂: Paperback
  • ISBN: 024081200X
  • ISBN-13: 9780240812007
  • 立即出貨(限量) (庫存=3)


Written by the insider who headed sales for Lucasfilm across distribution markets and managed the release of Star Wars Episode III, this is the first book to show how all related media distribution markets, including television, video and online, work together and independently to finance and maximize profits on productions. It demystifies how an idea moves from concept to profits and how distribution quietly dominates an industry otherwise grounded in high profile elements (production, marketing, creative, finance, law).

The book provides a unique apprenticeship to the business, illuminating at a macro level how an idea can move from concept to generating $1 Billion, relating theory and practice in the context of the maturation of global market segments, and exposing the devil in the detail that impacts bottom line profits.

Producers, media executives, students and entertainment attorneys in specific niches will benefit from this wide-ranging look at the business across various distribution outlets, including theatrical, video, television, online, merchandising, video-on-demand, etc. This book is officially endorsed by Variety magazine.

* Covers the entire range distribution outlets; learn how your speciality relates to the big picture * The definitive book on how studios and networks make money; apply the knowledge and concepts to your business - endorsed by Variety magazine! * Demystifies net and gross: learn how/when you get the money once you've produced a film *Includes perspectives from leading industry executives from studios, networks and online leaders, including Fox, Paramount, MGM, ABC, Lucasfilm, Pixar, YouTube, Hulu, Amazon, etc. *Illustrates historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape * Relates economic theory, in the trenches practices, market history and current trends *Explores and highlights online influences to each sub-distribution market (e.g., film, video, TV) throughout the development, production, financing, marketing and distribution chain





* 超全面涵蓋各種發行渠道;了解你的專業如何與整體情況相關
* 關於電影公司和電視網如何賺錢的權威書籍;將知識和概念應用於你的業務-獲得《綜藝》雜誌的認可!
* 解開淨收入和毛收入的神秘面紗:了解你在製作電影後何時以及如何獲得收入
* 包括來自電影公司、電視網和線上領導者(如福斯、派拉蒙、米高梅、ABC、盧卡斯影業、皮克斯、YouTube、Hulu、亞馬遜等)的領先行業高管的觀點
* 說明了歷史性的電影發行窗口,以及其背後的經濟驅動因素,以及線上和數字傳遞應用如何改變行業格局
* 將經濟理論、實踐經驗、市場歷史和當前趨勢相結合
* 探索並突出顯示了線上對每個子發行市場(如電影、視頻、電視)在開發、製作、融資、營銷和發行鏈中的影響