The Business of Media Distribution: Monetizing Film, TV and Video Content in an Online World (Paperback)

Written by the insider who headed sales for Lucasfilm across distribution markets and managed the release of Star Wars Episode III, this is the first book to show how all related media distribution markets, including television, video and online, work together and independently to finance and maximize profits on productions. It demystifies how an idea moves from concept to profits and how distribution quietly dominates an industry otherwise grounded in high profile elements (production, marketing, creative, finance, law).

The book provides a unique apprenticeship to the business, illuminating at a macro level how an idea can move from concept to generating $1 Billion, relating theory and practice in the context of the maturation of global market segments, and exposing the devil in the detail that impacts bottom line profits.

Producers, media executives, students and entertainment attorneys in specific niches will benefit from this wide-ranging look at the business across various distribution outlets, including theatrical, video, television, online, merchandising, video-on-demand, etc. This book is officially endorsed by Variety magazine.

* Covers the entire range distribution outlets; learn how your speciality relates to the big picture * The definitive book on how studios and networks make money; apply the knowledge and concepts to your business - endorsed by Variety magazine! * Demystifies net and gross: learn how/when you get the money once you've produced a film *Includes perspectives from leading industry executives from studios, networks and online leaders, including Fox, Paramount, MGM, ABC, Lucasfilm, Pixar, YouTube, Hulu, Amazon, etc. *Illustrates historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape * Relates economic theory, in the trenches practices, market history and current trends *Explores and highlights online influences to each sub-distribution market (e.g., film, video, TV) throughout the development, production, financing, marketing and distribution chain

這本書由曾在盧卡斯影業擔任銷售主管並負責《星際大戰：絕地大反攻》發行的內部人士所撰寫，是第一本展示所有相關媒體發行市場（包括電視、視頻和線上）如何共同且獨立地為製作提供資金並最大化利潤的書籍。它揭示了一個概念如何從構思到利潤的過程，以及發行如何在一個以高調元素（製作、市場營銷、創意、金融、法律）為基礎的行業中悄然主導。

這本書在宏觀層面上提供了對業務的獨特見習，闡明了一個概念如何從構思到產生10億美元的過程，並將理論和實踐置於全球市場部分成熟的背景下，揭示了影響底線利潤的細節。

製片人、媒體高管、學生和特定領域的娛樂律師將從這本涵蓋各種發行渠道（包括院線、視頻、電視、線上、商品化、點播等）的廣泛觀察中受益。這本書獲得了《綜藝》雜誌的正式認可。

* 超全面涵蓋各種發行渠道；了解你的專業如何與整體情況相關
* 關於電影公司和電視網如何賺錢的權威書籍；將知識和概念應用於你的業務-獲得《綜藝》雜誌的認可！
* 解開淨收入和毛收入的神秘面紗：了解你在製作電影後何時以及如何獲得收入
* 包括來自電影公司、電視網和線上領導者（如福斯、派拉蒙、米高梅、ABC、盧卡斯影業、皮克斯、YouTube、Hulu、亞馬遜等）的領先行業高管的觀點
* 說明了歷史性的電影發行窗口，以及其背後的經濟驅動因素，以及線上和數字傳遞應用如何改變行業格局
* 將經濟理論、實踐經驗、市場歷史和當前趨勢相結合
* 探索並突出顯示了線上對每個子發行市場（如電影、視頻、電視）在開發、製作、融資、營銷和發行鏈中的影響