Before and After Graphics for Business

Description:

As the founder of the very first desktop publishing company (PageLab) and the publisher of Before and After magazine, John McWade knows graphics. He also knows business–and the depth of that knowledge comes through in every page of this handsome primer on creating effective business graphics! In these pages, a master of the medium shows you how to use today's tools to create business graphics that communicate your business's identity in a variety of forms. From creating charts, graphs, calendars, and maps to designing newsletters, creating various types of stationery, coming up with an identity, using photos to convey a message, and creating gift certificates, Yellow Pages ads, coupons, forms, and more, this elegantly designed volume shows you how to present your business to the world graphically. Best of all, you'll discover how to think visually–ensuring that your perceptions of your business are the world's perception of your business through the effective use of business graphics.

描述：
作為第一家桌面出版公司（PageLab）的創辦人和《Before and After》雜誌的出版商，John McWade 精通圖形設計。他也熟悉商業領域，這份精美的入門指南中展現了他深厚的商業知識！在這些頁面中，這位媒體大師將向您展示如何使用當今的工具來創建能夠以多種形式傳達您企業身份的商業圖形。從創建圖表、圖形、日曆和地圖，到設計通訊、創建各種類型的文具、構思企業形象、使用照片傳達信息，以及創建禮券、黃頁廣告、優惠券、表格等等，這本設計精美的書籍將向您展示如何以圖形方式向世界展示您的企業。最重要的是，您將發現如何以視覺方式思考，確保您對企業的感知與世界對企業的感知通過有效使用商業圖形相一致。