Practical Business Intelligence with SQL Server 2005
暫譯: 使用 SQL Server 2005 的實用商業智慧
John C. Hancock, Roger Toren
- 出版商: Addison Wesley
- 出版日期: 2006-09-07
- 售價: $2,380
- 貴賓價: 9.5 折 $2,261
- 語言: 英文
- 頁數: 432
- 裝訂: Paperback
- ISBN: 0321356985
- ISBN-13: 9780321356987
-
相關分類:
MSSQL、SQL
已過版
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商品描述
Description
Design, Build, and Manage High-Value BI Solutions with SQL Server 2005
In this book, two of Microsoft’s leading consultants illustrate how to use SQL Server 2005 Business Intelligence (BI) technologies to solve real-world problems in markets ranging from retail and finance to healthcare. Drawing on extensive personal experience with Microsoft’s strategic customers, John C. Hancock and Roger Toren offer unprecedented insight into BI systems design and step-by-step best practices for implementation, deployment, and management.
Hancock and Toren introduce practical BI concepts and terminology and provide a concise primer on the Microsoft BI platform. Next, they turn to the heart of the book—constructing solutions. Each chapter-length case study begins with the customer’s business goals, and then guides you through detailed data modeling. The case studies show how to avoid the pitfalls that derail many BI projects. You’ll translate each model into a working system and learn how to deploy it into production, maintenance, and efficient operation.
Whether you’re a decision-maker, architect, developer, or DBA, this book brings together all the knowledge you’ll need to derive maximum business value from any BI project.
• Leverage SQL Server 2005 databases, Integration Services, Analysis Services, and Reporting Services
• Build data warehouses and extend them to support very large databases
• Design effective Analysis Services databases
• Ensure the superior data quality your BI system needs
• Construct advanced enterprise scorecard applications
• Use data mining to segment customers, cross-sell, and increase the value of each transaction
• Design real-time BI applications
• Get hands-on practice with SQL Server 2005’s BI toolset
商品描述(中文翻譯)
描述
設計、建構和管理高價值的 BI 解決方案,使用 SQL Server 2005
在這本書中,兩位微軟的首席顧問展示了如何使用 SQL Server 2005 商業智慧(BI)技術來解決從零售、金融到醫療保健等市場中的實際問題。約翰·C·漢考克(John C. Hancock)和羅傑·托倫(Roger Toren)根據與微軟戰略客戶的豐富個人經驗,提供了對 BI 系統設計的前所未有的見解,以及逐步的最佳實踐,涵蓋實施、部署和管理。
漢考克和托倫介紹了實用的 BI 概念和術語,並提供了微軟 BI 平台的簡明入門指南。接下來,他們轉向本書的核心——構建解決方案。每個章節長度的案例研究都以客戶的商業目標開始,然後引導您進行詳細的數據建模。這些案例研究展示了如何避免使許多 BI 項目偏離軌道的陷阱。您將把每個模型轉換為可運行的系統,並學習如何將其部署到生產、維護和高效運行中。
無論您是決策者、架構師、開發人員還是 DBA,這本書匯集了您從任何 BI 項目中獲取最大商業價值所需的所有知識。
• 利用 SQL Server 2005 數據庫、整合服務、分析服務和報告服務
• 建立數據倉庫並擴展以支持非常大的數據庫
• 設計有效的分析服務數據庫
• 確保您的 BI 系統所需的卓越數據質量
• 構建先進的企業計分卡應用程序
• 使用數據挖掘來細分客戶、交叉銷售並增加每筆交易的價值
• 設計實時 BI 應用程序
• 實際操作 SQL Server 2005 的 BI 工具集
