Agile Product Management with Scrum: Creating Products that Customers Love (Paperback)

Roman Pichler

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商品描述

The First Guide to Scrum-Based Agile Product Management

 

In Agile Product Management with Scrum, leading Scrum consultant Roman Pichler uses real-world examples to demonstrate how product owners can create successful products with Scrum. He describes a broad range of agile product management practices, including making agile product discovery work, taking advantage of emergent requirements, creating the minimal marketable product, leveraging early customer feedback, and working closely with the development team.

 

Benefitting from Pichler’s extensive experience, you’ll learn how Scrum product ownership differs from traditional product management and how to avoid and overcome the common challenges that Scrum product owners face.

 

Coverage includes

  • Understanding the product owner’s role: what product owners do, how they do it, and the surprising implications
  • Envisioning the product: creating a compelling product vision to galvanize and guide the team and stakeholders
  • Grooming the product backlog: managing the product backlog effectively even for the most complex products
  • Planning the release: bringing clarity to scheduling, budgeting, and functionality decisions
  • Collaborating in sprint meetings: understanding the product owner’s role in sprint meetings, including the dos and don’ts
  • Transitioning into product ownership: succeeding as a product owner and establishing the role in the enterprise

This book is an indispensable resource for anyone who works as a product owner, or expects to do so, as well as executives and coaches interested in establishing agile product management.

商品描述(中文翻譯)

《Scrum敏捷產品管理指南》是第一本以Scrum為基礎的敏捷產品管理指南。在這本書中,領先的Scrum顧問Roman Pichler使用真實案例來展示產品負責人如何使用Scrum創建成功的產品。他描述了一系列敏捷產品管理實踐,包括使敏捷產品發現工作順利進行,利用新需求,創建最小可行產品,利用早期客戶反饋以及與開發團隊密切合作。

借助Pichler的豐富經驗,您將學習到Scrum產品負責人與傳統產品管理的不同之處,以及如何避免和克服Scrum產品負責人面臨的常見挑戰。

本書涵蓋的內容包括:
- 理解產品負責人的角色:產品負責人的職責、工作方式以及意想不到的影響
- 構想產品:創建一個引人入勝的產品願景,以激勵和指導團隊和利益相關者
- 精煉產品待辦清單:有效管理產品待辦清單,即使是最複雜的產品
- 計劃發布:為排程、預算和功能決策提供明確性
- 在Sprint會議中進行協作:了解產品負責人在Sprint會議中的角色,包括應該做和不應該做的事情
- 過渡到產品負責人:作為產品負責人的成功和在企業中建立這一角色

這本書對於任何擔任產品負責人或預計擔任產品負責人的人來說都是一個不可或缺的資源,同時也適用於對建立敏捷產品管理感興趣的高管和教練。