The Backchannel: How Audiences are Using Twitter and Social Media and Changing Presentations Forever (Paperback)

Cliff Atkinson

  • 出版商: New Riders
  • 出版日期: 2009-11-29
  • 定價: $1,225
  • 售價: 1.6$199
  • 語言: 英文
  • 頁數: 240
  • 裝訂: Paperback
  • ISBN: 0321659511
  • ISBN-13: 9780321659514
  • 立即出貨 (庫存 < 4)

商品描述

Armed with laptops and smartphones, audiences today are no longer sitting quietly taking notes during live presentations. Instead, they’re carving out a new space in the room called the backchannel, where people are online searching for resources, checking your facts, and connecting with others inside the room and out.

When audiences are happy, the backchannel vastly extends the reach of ideas and creates a new sense of community and connectedness. But when they are unhappy, the intersection of frustrated audiences with unaware presenters can often create dramatic and public breakdowns of communication—and even mob mentality.

In this book, communications consultant Cliff Atkinson shows that if these new kinds of audience participation are embraced and the conversations properly handled, the outcome can be a new, more effective form of communicating. Whether you’re a host, presenter, or an audience member, Cliff will help you understand how this convergence of social forces is upending the presentation norm and how you can effectively manage the change.

商品描述(中文翻譯)

今天的觀眾們帶著筆記型電腦和智慧型手機,不再安靜地坐在現場演講中做筆記。相反地,他們正在開闢一個被稱為「背景頻道」的新空間,在這裡人們上網搜尋資源、查證事實,並與現場內外的其他人聯繫。

當觀眾們感到滿意時,背景頻道大大擴展了想法的影響力,並創造了一種新的社群感和聯繫感。但當他們感到不滿意時,不知情的演講者與不滿的觀眾交集往往會導致戲劇性且公開的溝通崩潰,甚至引發群眾心態。

在這本書中,傳播顧問Cliff Atkinson指出,如果能夠接受這些新形式的觀眾參與並妥善處理對話,結果可能是一種新的、更有效的溝通形式。無論你是主持人、演講者還是觀眾,Cliff都將幫助你理解這種社會力量的匯聚如何顛覆演講的常規,以及如何有效地管理這種變革。