Facebook Me! A Guide to Socializing, Sharing, and Promoting on Facebook, 2/e (Paperback)

With more than 500 million active users around the world and still growing steadily, Facebook is more than just another social media site. In the words of author Dave Awl, Facebook is “the new town square”—the place where people gather to discuss the news of the day as well as share what’s going on in their lives. And Facebook can actually be a useful business tool as well as a great way to promote creative projects.

So what's new in the second edition of Facebook Me? Facebook has changed dramatically since the book was first published, and this newly revised and expanded edition will bring readers up to speed on all the new features and interface elements that have been added and revamped in the time since. It addresses the ongoing controversies about Facebook's privacy policies, with detailed coverage of Facebook's privacy settings and advice for keeping your Facebook experience as secure as possible; as well as expanded info on Facebook's sharing tools and how to control who sees what.

It includes a brand-new chapter called Advertising and Promoting on Facebook that shows you how to apply the principles of social media marketing specifically to Facebook's user culture, in order to maximize the "ripple effect" of Facebook's news feed to win new fans and customers and build stronger bonds with existing ones. Plus there's an expanded chapter on "Facebook at Work"—how to keep your profile professional, avoid getting in trouble, and use Facebook for job hunting. And in the etiquette department, this edition features new guidance on how to deal with conflict and avoid flame wars between Facebook friends.

All in all, Facebook Me! takes you on a guided tour of everything Facebook has to offer and shows you how to get the most out of the time you spend there, while helping you avoid some of its pitfalls!

• Find out what you can do on Facebook, and what it can do for you.
• Reconnect with old friends and make new ones, let your friends know what you’re up to, and share photos or video—all while protecting your privacy.
• Learn Facebook etiquette: how and why to friend someone, how to socialize politely, whether you should friend your boss—and how to keep your profile looking professional if you do.
• Publicize your projects, business, or causes: Post to your Wall, set up a Page, organize a Group, or invite friends to Events. Discover how to use Facebook’s News Feed to connect with an audience that reaches far beyond the boundaries of your own friends list.

Look for the Facebook Me! page on Facebook to connect with the author and other readers of this book!

憑藉著全球超過五億名活躍用戶且持續穩定增長，Facebook不僅僅是另一個社交媒體網站。用作者戴夫·奧爾的話來說，Facebook是“新的市政廣場”——人們聚集在這裡討論當天的新聞，同時分享他們生活中的事情。而且Facebook實際上也可以成為一個有用的商業工具，同時也是宣傳創意項目的好方法。

那麼，在第二版的《Facebook Me?》中有什麼新內容呢？自該書首次出版以來，Facebook已經發生了巨大變化，這個新修訂和擴充版將使讀者了解到自那時以來所新增和改進的所有新功能和界面元素。它詳細介紹了有關Facebook隱私政策的持續爭議，包括Facebook的隱私設置和保持Facebook體驗盡可能安全的建議；還有關於Facebook分享工具的擴展信息以及如何控制誰可以看到什麼的更多內容。

它還包括了一個全新的章節，名為《在Facebook上廣告和推廣》，向您展示如何將社交媒體營銷原則應用於Facebook的用戶文化，以最大程度地利用Facebook的新聞動態來贏得新粉絲和客戶，並與現有粉絲建立更強的聯繫。此外，還有一個擴展的章節介紹了“Facebook在職場上”的內容——如何保持專業個人資料，避免麻煩，並利用Facebook尋找工作。在禮儀方面，這個版本還提供了如何處理衝突和避免Facebook好友之間的爭論的新指導。

總而言之，《Facebook Me!》帶領您深入了解Facebook所提供的一切，並向您展示如何充分利用在那裡度過的時間，同時幫助您避免一些潛在的問題！

- 了解您可以在Facebook上做什麼，以及它對您有什麼幫助。
- 重新聯繫舊朋友並結交新朋友，讓您的朋友知道您在忙什麼，並分享照片或視頻，同時保護您的隱私。
- 學習Facebook禮儀：如何和為什麼添加好友，如何有禮地社交，是否應該添加上司為好友，以及如果添加了上司，如何保持個人資料的專業外觀。
- 宣傳您的項目、業務或事業：在塗鴉牆上發布信息，設立專頁，組織群組，或邀請朋友參加活動。發現如何使用Facebook的新聞動態與超越您自己好友列表範圍的觀眾建立聯繫。

在Facebook上尋找《Facebook Me!》專頁，與作者和其他讀者聯繫吧！