Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business (Paperback)

Companies need more than just web analysts and data-savvy marketers to be successful–they need action heroes!

While most of us never battle evil scientists or defuse nuclear warheads, successful web analysts benefit from the same attributes that fictional action heroes embody. As a web analyst, your main goal is to improve your organization’s online performance. You can become an “action hero” by translating analysis insights into action that generates significant returns for your company. How you approach analysis is critical to your overall success.

In this book, web analytics expert Brent Dykes addresses the unique challenges facing analysts and online marketers working within small and large companies, teaching you how to move beyond reporting and toward analysis to drive action and change. Taking a principle-based rather than a tool-specific approach, Brent introduces you to the Action Hero Framework that breaks down the analysis process into three key stages: Prioritize (what to analyze), Analyze (how to analyze), and Mobilize (how to drive action). And he reinforces these topics with real-world examples and practical tips from seasoned analysts at leading companies.

• Defines the type of environment in which action heroes thrive–not just survive–as well as how to defeat the villains of web analytics that stand in the way
• Arms web professionals with a strategic framework for executing online analysis, as well as an arsenal of analysis techniques
• Reveals how companies need to be both data-driven and action-agile to drive business value from web analytics
  

For more action hero resources and information, check out the book’s companion site at www.Analyticshero.com.

公司需要的不僅僅是網站分析師和數據專家的市場營銷人員，而是需要行動英雄！

雖然我們大多數人從未與邪惡科學家戰鬥過或拆除過核彈頭，但成功的網站分析師受益於虛構行動英雄所具備的相同特質。作為一名網站分析師，您的主要目標是提升組織的線上表現。您可以通過將分析洞察轉化為行動，為公司帶來顯著的回報，成為一位“行動英雄”。您如何進行分析對於您的整體成功至關重要。

在這本書中，網站分析專家布倫特·戴克斯（Brent Dykes）解決了小型和大型公司內部分析師和線上營銷人員面臨的獨特挑戰，教您如何從報告轉向分析，以推動行動和變革。布倫特採用基於原則而非特定工具的方法，向您介紹了行動英雄框架，將分析過程分解為三個關鍵階段：優先（分析什麼）、分析（如何分析）和動員（如何推動行動）。他還通過來自領先公司經驗豐富的分析師的實際案例和實用技巧來強化這些主題。

本書還包括以下內容：
- 定義行動英雄蓬勃發展的環境，以及如何擊敗阻礙網站分析的惡棍
- 為網站專業人員提供執行線上分析的戰略框架和分析技巧
- 揭示公司需要在網站分析中既注重數據驅動又具有行動敏捷性，以從中獲得商業價值

如需更多行動英雄資源和信息，請查看本書的附屬網站www.Analyticshero.com。