Adobe Analytics Quick-Reference Guide: Market Reports and Analytics (Paperback)

Shane Closser

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商品描述

Companies face the challenge of measuring and analyzing the near-overwhelming quantities of data generated from their online businesses and then using that data to gain critical insights into their customersvto drive sales. Adobe Analytics (formerly SiteCatalyst) provides product and content managers, marketers, and analysts with real-time intelligence on customers’online behavior, helps businesses anticipate what their customers will want, personalizes their onlinev experience, and delivers relevant content across web and mobile channels.

This quick lookup guide by Adobe Analytics expert Shane Closser uses clear, concise explanations and an easy-to-use format to jump in and start using Adobe’s powerful web analytics tool.

You’ll learn the quickest way to:
  • Create metrics
  • Run and set options for reports
  • Measure the effectiveness of marketing campaigns
  • Engage and retain customers
  • Track customers through the conversion funnel
  • Share reports and set up dashboards

商品描述(中文翻譯)

公司面臨著衡量和分析從線上業務中產生的龐大數據的挑戰,並利用這些數據獲得關鍵洞察,以推動銷售。Adobe Analytics(前身為SiteCatalyst)為產品和內容經理、營銷人員和分析師提供關於客戶線上行為的即時情報,幫助企業預測客戶的需求,個性化他們的線上體驗,並在網絡和移動渠道上提供相關內容。

這本由Adobe Analytics專家Shane Closser撰寫的快速查找指南使用清晰、簡潔的解釋和易於使用的格式,讓您能夠立即開始使用Adobe強大的網絡分析工具。

您將學到以下最快的方法:
- 創建指標
- 執行並設置報告選項
- 測量營銷活動的效果
- 吸引和保留客戶
- 追踪客戶通過轉換漏斗
- 分享報告並設置儀表板