Graphic Design: Learn It, Do It

Hughes, Katherine A.

  • 出版商: CRC
  • 出版日期: 2019-06-21
  • 售價: $2,450
  • 貴賓價: 9.5$2,328
  • 語言: 英文
  • 頁數: 406
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 0367075342
  • ISBN-13: 9780367075347
  • 其他版本: Graphic Design: Learn It, Do It
  • 立即出貨 (庫存=1)

商品描述

Graphic Design: Learni It, Do It is introduction to the fundamentals of graphic design and the Adobe Creative Cloud applications used to put these concepts into practice. This book is intended for production-oriented audiences, those interested in the what, why and how of graphic design. The "what" is effective graphic design, a visual solution created using the design principles that stands out in a crowded marketplace. This discussion includes color theory, typography and page layout. Focus on the "why" of design begins with the reasons why we communicate. Attention is paid to the purpose of the visual solution and to its audiences. The conversation highlights output options (print vs. onscreen) and their related file properties. The "how" of design addresses the stages of production and use of Adobe Photoshop CC, Illustrator CC and InDesign CC to translate an idea into a visual solution. Following an overview of each application and its uses, step-by-step exercises are provided to foster familiarity with each application's workspace and its tools. These exercises provide opportunities to implement the design principles and to produce examples of work for a design portfolio.


Key Features

  • Content based on over a decade's worth of experience teaching graphic design
  • Contemporary examples and online references
  • Guided exercises for working in the Adobe Creative Cloud applications, Photoshop CC, Illustrator CC and InDesign CC
  • Accompanying exercise files and supporting materials available for download from the book's companion website
    Discussion questions and activities included at the end of chapters to expand the presented topics

商品描述(中文翻譯)

《平面設計:學習與實踐》是一本介紹平面設計基礎和使用Adobe Creative Cloud應用程式實踐這些概念的入門書。本書針對生產導向的讀者,對平面設計的「什麼」、「為什麼」和「如何」感興趣。其中「什麼」是指有效的平面設計,即使用設計原則創造出在競爭激烈的市場中脫穎而出的視覺解決方案。這個討論包括色彩理論、字體和頁面佈局。對於設計的「為什麼」,我們從溝通的目的開始。我們關注視覺解決方案的目的和受眾。討論還涵蓋了輸出選項(印刷 vs. 螢幕)及其相關的文件屬性。對於設計的「如何」,我們討論了製作的各個階段以及使用Adobe Photoshop CC、Illustrator CC和InDesign CC將想法轉化為視覺解決方案的方法。在概述每個應用程式及其用途後,提供了逐步練習,以熟悉每個應用程式的工作區和工具。這些練習提供了實踐設計原則並製作設計作品範例的機會。

主要特點包括:
- 基於十多年教授平面設計的經驗的內容
- 當代示例和線上參考資料
- 引導練習,使用Adobe Creative Cloud應用程式Photoshop CC、Illustrator CC和InDesign CC
- 可從書籍的附屬網站下載相應的練習文件和支援材料
- 在章節結尾提供討論問題和活動,擴展所介紹的主題。

作者簡介

Katherine A. Hughes is Assistant Professor in the Department of Communications at Elizabethtown College teaching communication courses inlcuding visual communication, digital photography and multimedia applications for corporate communications.

作者簡介(中文翻譯)

Katherine A. Hughes是Elizabethtown College通訊系的助理教授,教授包括視覺傳播、數位攝影和企業傳播的多媒體應用等通訊課程。